Staff Reporters
Jun 6, 2019

2019 Cannes contenders: 'Voice forever' by Cheil India

Samsung tailored its Bixby technology to help a family stricken by motor neuron disease.

2019 Cannes contenders: 'Voice forever' by Cheil India
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: Voice forever
Agency: Cheil India
Client: Samsung 

Nominated by:

Hannah Melanson, senior copywriter, Digitas:

Equal parts heartwarming and heartbreaking, Samsung’s #VoiceForever demonstrates how the power of voice technology can extend far beyond scheduling and shopping lists, while bringing increased awareness to a silent and deadly disease. A profound campaign with the potential to impact millions of lives—and the way we foster connections with artificial intelligence in the future.

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