|We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.|
Contender: Voice forever
Agency: Cheil India
Hannah Melanson, senior copywriter, Digitas:
Equal parts heartwarming and heartbreaking, Samsung’s #VoiceForever demonstrates how the power of voice technology can extend far beyond scheduling and shopping lists, while bringing increased awareness to a silent and deadly disease. A profound campaign with the potential to impact millions of lives—and the way we foster connections with artificial intelligence in the future.