|We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.|
Contender: Stop Mithani
Agency: Leo Burnett
Client: HDFC Bank
Arthur Tsang, CCO, BBH China:
A very fresh take on an age-old charity drive. Don’t know if Mithani is a fabrication or a very fortunate coincidence, but the idea of a man who has been donating blood every three months for 40-odd years and must now stop for health reasons is very interesting. Rather than not knowing about the faceless recipients of the blood you might donate, suddenly you know that donating is at least helping this guy.