Staff Reporters
Jun 6, 2019

2019 Cannes contenders: 'Shanghai’s Never Done' by Wieden+Kennedy

Nike delivered an entertaining ode to the city's never-enough ethos.

2019 Cannes contenders: 'Shanghai’s Never Done' by Wieden+Kennedy
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: Shanghai’s Never Done
Agency: Wieden+Kennedy
Client: Nike

Nominated by:

Laura Geagea, MD and executive producer, Sweetshop China, Asia and MENA:

Nike ‘Shanghai’s Never Done’ is one of the major campaigns supporting China’s investment in its next generation of talent. Celebrating Shanghai’s ‘relentless pursuit of more’, it captures the never-satisfied spirit of the city’s athletes through the story of Mr. Lin, the proud owner of a struggling store that sells finish lines for races. While he celebrates the end of things, Shanghai athletes keep going. Culturally it’s very relevant, and creatively its extremely compelling—music and sound are used smartly alongside the action to help to deliver the film’s crescendo. It’s storytelling that packs a punch, but with an effortlessly light touch thanks to the underlying wit and satire.

Source:
Campaign Asia

Related Articles

Just Published

20 hours ago

Apple tells children’s story to illustrate new feature

Real user appears in Taika Waititi-directed film.

20 hours ago

Annalect hires Accenture Song’s Lauren Walker as ...

Omnicom’s data and analytics division has devised a client support strategy after nearly doubling in size in the past year.

1 day ago

Campaign announces 2024 event calendar

From awards to conferences, roundtables, and workshops, we have a variety of events that will help you grow, connect, and shine in the industry. Explore our event calendar for 2024 and register now