Staff Reporters
Jun 6, 2019

2019 Cannes contenders: 'Narcos: The Censor's Cut' by J Walter Thompson Bangkok

A campaign for a Netflix series made Thailand's censorship regime into a virtue.

2019 Cannes contenders: 'Narcos: The Censor's Cut' by J Walter Thompson Bangkok
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: Narcos: The Censor's Cut
Agency: J Walter Thompson Bangkok
Client: Netflix

Nominated by:

Tomo Murakami, representative director, UltraSuperNew Tokyo

If you cannot show it, find a clever way of suggesting it! Trying to push the barriers and get round to bend the rules is always a challenge and I thought they did this in a very smart way without compromising on the content. Need I say more?

Jessica Davey, CMO, McCann Worldgroup APAC:

This is the perfect example of how a challenging brief can actually make better work. Smart, irreverent and highly relevant to the potential audience, this is one of the smartest campaigns I have seen this year.

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