|We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.|
Contender: Narcos: The Censor's Cut
Agency: J Walter Thompson Bangkok
Tomo Murakami, representative director, UltraSuperNew Tokyo
If you cannot show it, find a clever way of suggesting it! Trying to push the barriers and get round to bend the rules is always a challenge and I thought they did this in a very smart way without compromising on the content. Need I say more?
Jessica Davey, CMO, McCann Worldgroup APAC:
This is the perfect example of how a challenging brief can actually make better work. Smart, irreverent and highly relevant to the potential audience, this is one of the smartest campaigns I have seen this year.