2019 Cannes contenders: 'Kawaii Tweak Hazard' by Dentsu Tokyo

Victims of AR photo tweaking lament their misfortunes in this quirky entertaining film for Gatsby by Dentsu Tokyo.

We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: Kawaii Tweak Hazard
Agency: Dentsu Tokyo
Client: Gatsby

Nominated by:

Dami Sidharta, ECD, M&C Saatchi Indonesia:

When you can present a story that portray a real insight in an entertaining way, it will connect with people immediately. And if the story linked strongly to what you have to say, we are sold. I’ll grab a bottle! Easily my favourite from this region this year.