Staff Reporters
Jun 6, 2019

2019 Cannes contenders: 'Fatal Recognition' by Cheil Hong Kong

The agency created an app that it claims can search for early signs of a stroke whenever the user unlocks their phone.

2019 Cannes contenders: 'Fatal Recognition' by Cheil Hong Kong
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: Fatal Recognition
Agency: Cheil Hong Kong
Client: The Hong Kong Stroke Association 

Nominated by:

Steve Xue, chief strategy officer, FCB Greater China:

It can potentially be a true life-saving idea for everyone. It naturally leverages on people’s current behavior rather than purposefully changes it. The facial recognition technology works every time when you unlock your mobile phone and does not require you to do anything more than a call to your doctor once it detects any early signs of stroke. I wish every mobile phone will install this app before they are put out to the market.

Nominated by:

Rachel Catanach, senior partner and president for Greater China at FleishmanHillard

A droopy face is one of the first signs of a stroke but often victims and their families are not able to detect the change until it is too late. The app identifies the minute changes to the face after a stroke that are sometimes unobservable to the human eye. It also informs family members so they can act if the victim is not able to help themselves. The campaign is a powerful example of purposeful technology that helps people to help themselves.

 

Related Articles

Just Published

3 hours ago

Red Havas announces major restructure

Red Havas has merged its health agencies in Europe and the US with individual health comms professionals across the Asia Pacific region to create the single unified brand Red Havas Health, it announced today.

3 hours ago

Does ‘brand purpose’ messaging actually impact ...

A recent study by Vrity shows taking stances on social issues does increase purchase propensity.

3 hours ago

Disney beefs up ad sales technology

Walt Disney Co. announced a suite of new products and a plan to rapidly automate its ad sales business across linear and digital platforms.

3 hours ago

MDC’s Mark Penn: “CMOs are in ‘get back to ...

The holding company reported a roughly 14% organic revenue drop in 2020, but says things are turning a corner from the worst of the pandemic.