|We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.|
Contender: Fatal Recognition
Agency: Cheil Hong Kong
Client: The Hong Kong Stroke Association
Steve Xue, chief strategy officer, FCB Greater China:
It can potentially be a true life-saving idea for everyone. It naturally leverages on people’s current behavior rather than purposefully changes it. The facial recognition technology works every time when you unlock your mobile phone and does not require you to do anything more than a call to your doctor once it detects any early signs of stroke. I wish every mobile phone will install this app before they are put out to the market.
Rachel Catanach, senior partner and president for Greater China at FleishmanHillard
A droopy face is one of the first signs of a stroke but often victims and their families are not able to detect the change until it is too late. The app identifies the minute changes to the face after a stroke that are sometimes unobservable to the human eye. It also informs family members so they can act if the victim is not able to help themselves. The campaign is a powerful example of purposeful technology that helps people to help themselves.