Staff Reporters
Jun 6, 2019

2019 Cannes contenders: 'Deadly Questions' by Clemenger BBDO Melbourne

As part of Victoria’s treaty push, Australians were encouraged to ask questions to members of the Aboriginal community.

2019 Cannes contenders: 'Deadly Questions' by Clemenger BBDO Melbourne
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: Deadly Questions
Agency: Clemenger BBDO Melbourne
Client: Victoria State Government

Nominated by:

Melinda Kerr, creative director, PwC:

It's challenging to get a great idea through government—let alone one with a rawness such as this. I love its authenticity—it's a subject that's been danced around in the past. This campaign nails the need to better communicate, and there's no better way of doing that than directly. Also hat tip for the clear, classic typography.

Related Articles

Just Published

2 days ago

Fred & Farid and the palette of AI possibilities

INSPIRATION STATION: Taking AI-generated art beyond the amateur hour, Fred & Farid redefines creative artistry for milestone anniversary celebrations.

2 days ago

Asia-Pacific Power List 2023: Jan-Paul Jeffrey, Spotify

From localising campaigns to surprising fans with egg-cellent moments, Jeffrey’s marketing symphony in Southeast Asia is hitting all the right notes.

2 days ago

A marketoonist’s hard truths about the industry

From shiny new distractions to fallacious funnels, cartoonist Tom Fishburne points out the obvious ridiculousness in our industry that most are blind to.

2 days ago

'Legitimate anxiety': Anti-LGBTQ activists flex ...

Bud Light. Target. Kohl’s. Even Chick-fil-A. Brands know they could be the next to be targeted for celebrating Pride.