|We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.|
Agency: JWT India
Client: Jimmy Nelson Foundation
Doug Schiff, CCO, Ogilvy Japan
This film is an homage to humanity, and the quickly disappearing indigenous cultures around the world. Photographer Jimmy Nelson has dedicated his life to capturing their existence in amazing, poignant portraits. And by using split-second cuts between photographs the agency has advanced the concept, 'blink and they're gone.' A clever use of gorgeous photography. But I'm not sure they needed to bring in any AR. Isn't advancing technology part of what this piece is lobbying against? That said, the photography is breathtaking.
Michael Barnfield, creative director, Saatchi & Saatchi Sydney:
There’s no denying that the world is racing towards the future and those who harness technology the best are celebrated at Cannes. Then along comes a campaign like this that makes you stop, spin around 180 degrees and look back at where we’ve come from with awe and wonder. The imagery is jaw-dropping. The subjects are people just like us but their cultures and ways of life have been overlooked. If there’s one place in the world where this message should ring out, Cannes is it.
Donevan Chew, ECD, BBDO Malaysia:
These pictures truly speak louder than words. Coupled with clever use of tech to shed light on vanishing cultures, this is a winner that’s literally a lifetime in the making.