Staff Reporters
May 29, 2018

2018 Cannes contenders: 'Rhythm of love wall' by ADK Taiwan

7-Eleven tried to applaud donors—rather robotically—for their acts of charity.

2018 Cannes contenders: 'Rhythm of love wall' by ADK Taiwan
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: 'Rhythm of Love Wall'
Agency: ADK Taiwan
Client: 7-Eleven

Nominated by:

Ng Tian It, CCO, McCann Worldgroup China: 

I reckon most would put their hands together for this very smart and eye-catching installation that literally applauds every act of do-good donation.

Kit Koh, ECD, BBDO South China:

Taiwan’s advertising is famous for its delicate and emotional storytelling. Such strength is demonstrated in this campaign for 7-Eleven. Based on a simple insight that every coin donated deserves a big hand of encouragement, they created a wall of hands in-store that activates a round of applause every time a coin is received. This simple yet to-the-point idea deserves our applause.

Related Articles

Just Published

3 hours ago

Breaking down the post-cookie solutions: Unified ID 2.0

There are dozens of post-cookie solutions. But how do they work and how do they compare to one another across key metrics such as scale, user intrusiveness and tech? This series will attempt to demystify the biggest solutions, starting with Unified ID 2.0.

3 hours ago

PHD adds Audi to SAIC Volkswagen portfolio in China

Pitch-free win of planning and buying follows the agency taking over media duties for the company's Volkswagen and Skoda output in December.

3 hours ago

Four rooms: A quartet of funny short films about ...

For interior-design company Livspace, Singapore boutique agency Societal spoofs four popular film genres.

3 hours ago

China's new tech and stay-at-home brands gain power ...

Embattled Huawei's crown slips as Alibaba Group and Bytedance surge to the top in Kantar's latest Chinese Global Brand Builders report.