|We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.|
Contender: 'Rhythm of Love Wall'
Agency: ADK Taiwan
Ng Tian It, CCO, McCann Worldgroup China:
I reckon most would put their hands together for this very smart and eye-catching installation that literally applauds every act of do-good donation.
Kit Koh, ECD, BBDO South China:
Taiwan’s advertising is famous for its delicate and emotional storytelling. Such strength is demonstrated in this campaign for 7-Eleven. Based on a simple insight that every coin donated deserves a big hand of encouragement, they created a wall of hands in-store that activates a round of applause every time a coin is received. This simple yet to-the-point idea deserves our applause.