|We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.|
Contender: Live Easter egg hunt
Agency: Ogilvy Melbourne
Dan Saunders, ECD, Redengine:
Finally a bit of fun. In this true social experience, Cadbury launched a live Easter Egg Hunt, via a Facebook Live 360 video. The hour-long broadcast allowed people from all over Australia to participate together and explore a fantasy land, to find the eggs. Hunters searched the fantasy land for eggs, with the first people to spot them and post a comment being reward with a real Cadburys Egg. The campaign is a great fusion of technologies that is laying the path for the future of social campaigns.