The festival is now in its ninth year.
19 countries are participating in the awards with India and Singapore having submitted the most entries (171 each), followed by China (111).
Country Number of Entries
Australia 53
Bangladesh 3
China 111
Hong Kong SAR 71
India 171
Indonesia 16
Japan 32
Korea 6
Malaysia 57
New Zealand 11
Pakistan 2
The Philippines 38
Singapore 171
South Africa 1
South Korea 6
Sri Lanka 6
Taiwan 23
Thailand 34
Vietnam 46
Total 858
“To double the amount of entries is an incredible result for this year’s Asian Marketing Effectiveness awards,” says Myriam Coupard, festival director of the Asian Marketing Effectiveness Festival and Spikes Asia. “A clear indication that measurable and effective campaigns are now, more than ever, vital to brand development and growth. Within a rapidly evolving industry, marketers not only want to see that their campaigns are effective, but are challenging and demanding that they be so. I have no doubt that there will be some very interesting case studies that will be amongst the winners,” she continued.
The entries will be judged in Shanghai in May by a 32-strong jury from Asia-Pacific chaired by Bob O’Leary, head of global marketing for Citi.
The winners will be revealed at the Asian Marketing Effectiveness awards ceremony on 13 May 2011 at the Pudong Shangri-La hotel in Shanghai.
For further information about the 2011 Asian Marketing Effectiveness Festival and to register to attend, please go to Ame.asia. Cannes Lions and Haymarket Asia are joint organisers of the event.
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