Nonprofit organisation TED received over 1,000 entries from brands, small businesses, ad agencies, students and advertising schools for the ad challenge open to everyone. The top 10 winners were selected by a panel of 24 expert judges.
The winning ad, directed by award winning Adam Berg, is part of Euro RSCG's 'Lets colour project' and highlights the journey of colour across the world as people and colour combine to regenerate public and private spaces. It features real people gathering in streets and alleyways, picking up brushes and rollers, and covering up their cities' grey spaces with a rainbow of colours.
The ‘Let’s colour project’ is a global activation idea centred on a series of painting events that happened over four months in the UK (Virginia Primary School, Tower Hamlets, London), France (Aulnay sous Bois, Paris ), Brazil (Lapa, Rio de Janeiro) and India (Chandpole Chowki, Jodhpur).
Each local community was engaged to transfer dull and grey spaces into something more interesting using Dulux colour paint. Each event was filmed for the TV execution and further events are scheduled to take place around the world in the near future as part of Dulux’s ambition to ‘add colour to people’s lives’.
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