2015 Agency of the Year winners: Australia and New Zealand

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The Australia / New Zealand awards will be presented at the gala awards dinner on 10 December in Singapore (book now). 

ANALYSIS: Reinventing the game pays off

The past year for top agencies in Australia and New Zealand has been defined by ‘reinvention’. From strategy planning to business offerings, the agencies have concerned themselves with fighting to stay relevant in an increasingly challenging market. 

The Creative Agency category sees a bit of a tug-of-war between Leo Burnett and Colenso BBDO. Leo Burnett won Gold in Australia on the back of reinventing its 80-year-old business model by launching a new strategy and full-service media. However, Colenso BBDO nabbed Gold in New Zealand with its focus on direct and data marketing. At the finish line, both agencies tied were awarded the title of Australia/New Zealand Creative Agency of the Year. 

In the Media Agency category, OMD took top honours in New Zealand and across the sub-region due to the success of its shift from commodity-based media planning and buying to a strategically-led agency specialising in business-focused communications solutions. In Australia, the Gold award went to the independent agency Match Media.

Atomic 212 emerged as top Independent Agency in Australia and New Zealand crediting its US$72-million billings surge to its full-service offering. The title for Specialist Agency of the Year in Australia and New Zealand went to Dentsu Aegis Network’s search and performance arm, iProspect Australia. 

Top PR honours went to Australia’s Red Agency which is dedicated to making its clients famous. 

The list of individuals honoured includes OMD’s Aimee Buchanan, Atomic 212’s Jason Dooris and M&C Saatchi’s Ben Welsh. 

WINNERS

AGENCY CATEGORIES

Australia Creative Agency of the Year

• Gold: Leo Burnett Australia
• Silver:  M&C Saatchi Australia
• Bronze: DDB Group Melbourne
• Bronze: Publicis Australia

New Zealand Creative Agency of the Year

• Gold: Colenso BBDO New Zealand
• Silver: DDB New Zealand
• Bronze: Special Group New Zealand

Australia/New Zealand Creative Agency of the Year

• Gold: BBDO
• Gold: Leo Burnett

Australia Media Agency of the Year

• Gold: MATCH Media
• Silver: Atomic 212 Australia
• Bronze: OMD Australia

New Zealand Media Agency of the Year

• Gold: OMD New Zealand
• Silver: Mediacom New Zealand
• Silver: SparkPHD New Zealand
• Bronze: Vizeum New Zealand

Australia/New Zealand Media Agency of the Year

• Winner: OMD

Australia Digital Agency of the Year

• Gold: Leo Burnett Australia
• Silver: Atomic 212 Australia
• Bronze: Affinity Australia

New Zealand Digital Agency of the Year

• Gold: DDB New Zealand
• Silver: Colenso BBDO New Zealand
• Bronze: Special Group New Zealand

Australia/New Zealand Digital Agency of the Year

• Winner: DDB
• Winner: Leo Burnett

Australia/New Zealand Independent Agency of the Year

• Gold: Atomic 212 Australia
• Silver: Barnes, Catmur & Friends New Zealand
• Bronze: Affinity Australia

Australia/New Zealand PR Agency of the Year

• Gold: Red Agency Australia
• Silver: Weber Shandwick Australia
• Bronze: Eleven Australia & New Zealand

Australia/New Zealand Specialist Agency of the Year

• Gold: iProspect Australia
• Silver: Mnet Mobile Australia
• Bronze: Atomic 212 Australia

PEOPLE CATEGORIES

Australia/New Zealand Account Person of the Year 

• Winner: Aimee Buchanan, OMD Sydney
• Runner-up: Margie Reid, OMD Melbourne 

Australia/New Zealand Agency Head of the Year 

• Winner: Jason Dooris, Atomic 212 Australia & New Zealand
• Runner-up: Jaimes Leggett, M&C Saatchi Australia

Australia/New Zealand Creative of the Year 

• Winner: Ben Welsh, M&C Saatchi Australia

Australia/New Zealand Planner of the Year 

• Winner: Justin Graham, M&C Saatchi Australia
• Runner-up: David Phillips, McCann Melbourne

Australia/New Zealand Talent Management Person/Team of the Year 

• Winner: Adriana Botha and Erin Jackson, OMD New Zealand
• Runner-up: OMD People & Development Team, OMD Australia

Australia/New Zealand Young Achiever of the Year 

• Winner: Christopher Colter, UM Sydney
• Runner-up John Dawson, Mindshare Australia

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