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SINGAPORE - Real-time marketing is still a relatively new concept, especially in Asia, but marketers here are beginning to figure out what real-time marketing is and how to make it work.
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Accenture Song is the incumbent on the account.
WPP media arm to change name as part of ongoing restructure.
From creative accolades at Cannes to its signature tech-driven growth, Accenture Song in APAC is well-positioned but needs to further tap into diversity as competition for transformation work intensifies.