Digital happenings this week from P&G, Samsung, Y&R and more

GroupM Interaction Hong Kong general managers Kenneth Wan and Eddie Ng have resigned to open their own agency The Bread Digital. Both had been with the agency for over 10 years. GroupM will be restructuring with no direct replacements planned. 

To attract top young digital talent, Y&R Indonesia has created an in-house digital agency, Zed Pod, offering five graduates a paid role and the chance to help shape the agency. The industry continues to be plague by a shortage in talent as young talent increasingly look to other creative industries like film, design and animation to start a career. 

Nurun has been appointed as agency-of-record for Danone Dairy, taking responsibility for product launches in China. Nurun, which has a history with Danone Group in France, Canada and Spain, will start work on a new range of yoghurt launching in April. The agency won without a formal pitch.

Go React last week announced it has been put in charge of a region-wide integrated campaign for Danish pumping systems manufacturere Grundfos. Launching in April, the campaign will include traditional and digital media as well as a lead generation programme. Go React positions itself as an expert in data-driven digital relationship marketing.

London-based digital media recruitment company Nakama has set up an office in Singapore. The company currently has offices in Hong Kong, Sydney and Melbourne, but this marks its first in Southeast Asia. Former Talent2 consultant Hilda Ng will take charge of the Singapore operation. 

Dentsu has released a statement confirming it will continue as Facebook's representative for sales and marketing support services in Japan, quelling speculation to the contrary. The agreement, which was signed in March last year, puts Dentsu in charge of connecting advertisers with the network's premium ad formats.  Following a rocky start, Japan currently has over 10 million Facebook users. 

Procter & Gamble has launched a mobile marketing campaign to promote its Gilette and Head & Shoulders brands to young Indonesian soccer fans. The campaign will play out via a P&G branded soccer mobile magazine called Laga Bintang, with content from local publisher Kompas. 

Johnnie Walker has partnered with Vocanic on a social media campaign to gain traction for its annual Jet Black party. Fans are encouraged to promote the party on their personal social network in exchange for Jet Black points and the chance to gain entry to the party. Scores are based on users' social foot print and influence. 

In partnership with MSN, Samsung has launched a Global Bloggers Programme giving 100 young people from 20 countries the chance to travel to the 2012 Olympic Games and share their experiences via a purpose-built blog. The interactive online campaign is fronted by celebrity chef Jamie Oliver and will continue in the lead-up to the event over the next four months.