Staff Reporters
Oct 14, 2011

Microsoft owns Skype, officially

HONG KONG - Microsoft Corp has finally completed its US$8.5 billion acquisition of Skype Global, representing the official introduction of Skype as a new business division within Microsoft.

Microsoft bought Skype for US$8.5 billion
Microsoft bought Skype for US$8.5 billion

The transaction was originally announced on May 10 and the boards of directors of both Microsoft and Skype have since approved the acquisition. The acquisition remains under review in a few countries.

Tony Bates, CEO of Skype, will assume the title of president of the Skype Division of Microsoft immediately, reporting directly to Steve Ballmer, CEO at Microsoft.

Microsoft and Skype will remain focused on their shared goal of connecting all people across all devices, and accelerating both companies’ efforts to transform real-time communications for consumers and enterprise customers.

Ballmer noted that Skype was a phenomenal brand that was "loved by hundreds of millions of people" around the world. “We look forward to working with the Skype team to create new ways for people to stay connected to family, friends, clients and colleagues – anytime, anywhere.”

The Skype division will continue to offer its current products to millions of users globally.  Going forward, Skype will also be integrated across an array of Microsoft products to broaden Skype’s reach and accelerate its growth as a fundamental way people communicate online.

Bates said, “By bringing together the best of Microsoft and the best of Skype, we are committed to empowering consumers and businesses around the globe to connect in new ways. Together, we will be able to accelerate Skype's aspiration to reach one billion users daily.”

Source:
Campaign Asia

Related Articles

Just Published

8 hours ago

‘A significant shift in the platform's monetisation ...

YouTube’s latest array of affiliate marketing tools stand to put authenticity at the forefront of creators' relationships with brands to create more engaged audiences in return.

9 hours ago

Rise 2024 conference: Marketing chiefs offer six ...

Marketing chiefs from Diageo, Lego, and Procter & Gamble at the Rise conference emphasised that diversity and inclusion drive better ROI.

9 hours ago

What are ChatGPT, Copilot and Gemini saying about ...

AI and the (near) future of brand reputation management, from Axicom’s Brian Snyder.

1 day ago

A forced TikTok sale has agencies wary of an X repeat

Agencies fear the wrong owner could push users off the platform.