Staff Reporters
Feb 28, 2011

Clemenger BBDO wins big at Australia's AWARD Awards Show

SYDNEY - Clemenger BBDO Melbourne took home multiple gold awards for its 'Support scent' campaign for Guide Dogs Australia at the AWARD Awards presentation held in Sydney on Friday night 25 February.

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Agency of the Year Saatchi & Saatchi Sydney with Justin Baird, Google.

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Clemenger BBDO Melbourne

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The venue Carriageworks

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The venue Carriageworks

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Client of the Year Lion Nathan

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Happy Soldiers

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Clemenger BBDO New Zealand

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Colenso BBDO New Zealand

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The Special Group

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Day 1: Agnello Dias, Taproot India

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Day 1: Agnello Dias, Taproot India

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Day 1: Audience

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Day 1: Award chairman Craig Davis opening address

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Day 1: Award chairman Craig Davis opening address

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Day 1: Charles Wrigley, BBH Asia

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Day 1: Charles Wrigley, BBH Asia

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Day 1: Erik Vervroegen, Goodby, Silverstein & Partners

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Day 1: Erik Vervroegen, Goodby, Silverstein & Partners

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Day 1: Jeffrey Cole, USC School Annenberg

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Day 1: Jeffrey Cole, USC School Annenberg

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Day 1: Jess Greenwood, Contagious Insider

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Day 1: Jess Greenwood, Contagious Insider

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Day 1: Jose Cabaco, Nike

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Day 1: Josh Spear, Undercurrent

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Day 1: Josh Spear, Undercurrent

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Day 1: Martin Chow, Google

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Day 1: Martin Chow, Google

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Day 1: Jonathan Kneebone, The Glue Society

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Day 1: Registration

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Day 1: Registration

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Day 1: Rob Campbell, Wieden & Kennedy

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Day 1: Rob Campbell, Wieden & Kennedy

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Day 2: Music group The Conscious Pilots

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Day 2: Audience

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Day 2: Battle of Big Thinking MC Julian Morrow

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Day 2: Battle of Big Thinking MC Julian Morrow

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Day 2: Byron Sharpe

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Day 2: Byron Sharpe

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Day 2: Jane Burns

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Day 2: Jeremy Nicolas opening address

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Day 2: Joel Gibson

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Day 2: Joel Gibson

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Day 2: John Johnson

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Day 2: Jon Casimir

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Day 2: Jon Casimir

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Day 2: Justin Baird, Google

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Day 2: Justin Baird, Google

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Day 2: Rachael Dunlop

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Day 2: Rangan Srikhanta

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Day 2: Remo Giuffre

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Day 2: Remo Giuffre

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Day 2: Rob Campbell

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Day 2: Rogan Jacobsen

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Day 2: Rogan Jacobsen

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Day 2: The venue Carriageworks

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Day 3: Audience questions

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Day 3: Audience

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Day 3: Craig Davis

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Day 3: Daniel Leesong

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Day 3: Dennis Koutoulogenis

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Day 3: Dennis Koutoulogenis and Janice Byrnes

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Day 3: Dennis Koutoulogenis and Janice Byrnes

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Day 3: James Hurman, Colenso BBDO New Zealand

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Day 3: John Thompson, TAC

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Day 3: Kellie Nathan, Yellow

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Day 3: Kellie Nathan

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Day 3: Nigel Dawson, Grey

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Day 3: Nigel Dawson and John Thompson

The AWARD Awards presentation is the culmination of Circus, the three-day festival of commercial creativity held in Australia each year.

Under the leadership of Goodby, Silverstein & Partners' Erik Vervroegen, the 90 judges from across the region handed out a total of six gold awards. In addition to Clemenger BBDO Melbourne's double gold haul, Special Group, Happy Soldiers, Clemenger BBDO New Zealand and Colenso BBDO Auckland won a single gold each.

In further wins on the night, BBDO scooped Network of the Year. The honour was initially awarded to Publicis on the night but was later retracted and handed to BBDO after it was discovered that the points had been miscalculated. Agency of the Year went to Saatchi & Saatchi Sydney, Lion Nathan won Client of the Year and Best of Show went to Clemenger BBDO Melbourne for 'Support scent'.

New categories music video, applications, social media, environmental design and branded content were introduced this year to reflect how the industry is evolving.

Craig Davis, AWARD chairman, said “AWARD is here to champion commercial creativity, at a time when it has never been more important to business or society. I am proud of our industry and – after these last three days – am more convinced than ever about the very real contribution we have to make.” 

The festival also incorporated the Battle of Big Thinking, where high profile speakers from advertising and marketing, business and government battle it out for the 'biggest idea', an international keynote programme and ‘pencil case’ segment showcasing the importance of creativity in campaign effectiveness. 

Source:
Campaign Asia

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