Emily Tan
Oct 3, 2011

Clemenger BBDO Melbourne wins Bonds and Tourism Victoria

MELBOURNE - Clemenger BBDO Melbourne has been appointed agency-of-record for Australian budget fashion label Bonds and Tourism Victoria.

Clemenger BBDO has added Bonds and Tourism Victoria to its portfolio
Clemenger BBDO has added Bonds and Tourism Victoria to its portfolio

An agency spokesperson told Campaign that the Bonds fashion brand had been with incumbent agency Campaign Palace for about 15 years. It is understood that Bonds wishes to undertake a new branding and marketing direction.

Meanwhile, Tourism Victoria appointed Clemenger BBDO as AOR last week after a pitch between incumbent Publicis Mojo, which has held the account for about 18 years, and Ogilvy Australia. The appointent is for four years starting this month.

Despite switching agencies, the tourism board reportedly intends to retain its Jigsaw Campaign theme and logo with the tagline 'You'll love every piece of Victoria'. 




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