An agency spokesperson told Campaign that the Bonds fashion brand had been with incumbent agency Campaign Palace for about 15 years. It is understood that Bonds wishes to undertake a new branding and marketing direction.
Meanwhile, Tourism Victoria appointed Clemenger BBDO as AOR last week after a pitch between incumbent Publicis Mojo, which has held the account for about 18 years, and Ogilvy Australia. The appointent is for four years starting this month.
Despite switching agencies, the tourism board reportedly intends to retain its Jigsaw Campaign theme and logo with the tagline 'You'll love every piece of Victoria'.