Emily Tan
Oct 3, 2011

Clemenger BBDO Melbourne wins Bonds and Tourism Victoria

MELBOURNE - Clemenger BBDO Melbourne has been appointed agency-of-record for Australian budget fashion label Bonds and Tourism Victoria.

Clemenger BBDO has added Bonds and Tourism Victoria to its portfolio
Clemenger BBDO has added Bonds and Tourism Victoria to its portfolio

An agency spokesperson told Campaign that the Bonds fashion brand had been with incumbent agency Campaign Palace for about 15 years. It is understood that Bonds wishes to undertake a new branding and marketing direction.

Meanwhile, Tourism Victoria appointed Clemenger BBDO as AOR last week after a pitch between incumbent Publicis Mojo, which has held the account for about 18 years, and Ogilvy Australia. The appointent is for four years starting this month.

Despite switching agencies, the tourism board reportedly intends to retain its Jigsaw Campaign theme and logo with the tagline 'You'll love every piece of Victoria'. 




Campaign Asia

Related Articles

Just Published

19 hours ago

Agency Report Cards 2023: We grade 31 APAC networks

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

19 hours ago

OpenAI inks multi-year content deal with News Corp

The five-year agreement comes as Microsoft, OpenAI, and Google face intense scrutiny over training AI models on copyrighted content usage without consent.

19 hours ago

Agency Report Card 2023: Initiative

Losing long-term client Carlsberg is a blow for the agency, and Initiative has tried to mitigate the losses with solid employee initiatives.

20 hours ago

Global indie media rankings: PMG and Cossette lead ...

Big single wins for Australia's Nunn Media and Howatson+Co helped them place 3rd and 11th respectively.