Mar 26, 2009

Mandarin shifts global work to London shop

LONDON - Mandarin Oriental has moved its global creative brief from M&C Saatchi International, which has held the account since the late 90s, to London Advertising.

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Mandarin shifts global work to London shop

M&C Saatchi Hong Kong will continue to handle tactical work for the hotel group.

London Advertising is a new agency set up by two former M&C Saatchi International executives, Michael Moszynski, ex-CEO Hong Kong and the Middle East, and Alan Jarvie, ex-creative director of Hong Kong, New York and the Middle East.

According to sources, Moszynski and Jarvie’s prior relationship with the client made an account move likely.

London Advertising claims to be 50 per cent cheaper than other agencies, driving down costs using an online system to streamline production and approval processes.

Mandarin Oriental declined to comment.

Source:

Campaign Asia

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