Benjamin Duvall
May 19, 2017

Does Chinese social media matter outside China?

The Chinese diaspora is a significant consumer segment even if your brand is not operating within China.

Benjamin Duvall

China is a top priority for most global companies. Chinese investments in Europe and North America in 2016 surpassed the GDP of Hungary, and at current growth rates will be the biggest producing nation in the world in less than 10 years.

Not only are Chinese companies you’ve never heard of buying up many household names including IBM, AMC, Morgan Stanley, Hilton, and Skyscanner, but Chinese consumer brands have also surpassed...

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