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CacaFly’s Brian Yang on the growth of retail media ...
Fresh from establishing the retail-media network for Gojek, Yang speaks about retail-media opportunities for brands in Southeast Asia and courting KOLs speedily with tech.
Google enters the MMM game: Meridian helps ...
Open source solution will measure the holistic impact of marketing efforts across channels – letting users change the code and model parameters to suit their unique business needs.
ID++: Is Amazon planning its own post-cookie solution?
A swiftly deleted job listing for a project called ‘ID++’ has sparked rumours that the online retail giant is developing its own alternative to Google’s cookies for advertisers.
Google’s ad sales unit gets AI overhaul, sparking ...
Plans could primarily impact the ad sales division as the tech giant explores the benefits of leveraging AI for operational efficiency.
Cannes Lions bid: investment consortium approaches ...
Reports suggest the bid sent to the B2B information company is for the events arm alone, as Ascential posts booming revenues for Cannes Lions 2023.
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