The Chinese diaspora is a significant consumer segment even if your brand is not operating within China.
A new report from Digimind also found that Facebook is the preferred channel for all agencies operating in the Lion City.
Rebranded as Mediabrands Society, the agency extends its remit in the social-media space.
Consumers in China are more interested in finding a personal connection than being talked at about price.
Singapore Airlines subsidiary puts out RFP as part of procurement cycle.
Facebook has made it hard, but brands shouldn't give up on organic content strategy. Jeraldine Phneah of Socialbakers offers some advice and examples.
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