social

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What really happens when a brand turns a random person into a social-media celebrity
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Jul 25, 2017

What really happens when a brand turns a random person into a social-media celebrity

Tinder did it to Josh Avsec and Michelle Arendas. Wendy's did it to Carter Wilkerson. The three discuss their newfound fame, and how glamorous it has really been (or not).

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SEA e-retailers spoken about, not to, on social media
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Jun 30, 2017

SEA e-retailers spoken about, not to, on social media

Vast majority of people taking part in social-media conversations about e-retailers in three leading Southeast Asian markets do not interact with the brands themselves, according to Digimind’s latest report.

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Does Chinese social media matter outside China?
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May 19, 2017

Does Chinese social media matter outside China?

The Chinese diaspora is a significant consumer segment even if your brand is not operating within China.

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JWT, We Are Social, Mindshare top Singapore agencies on social media
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Apr 21, 2017

JWT, We Are Social, Mindshare top Singapore agencies on social media

A new report from Digimind also found that Facebook is the preferred channel for all agencies operating in the Lion City.

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IPG Mediabrands revamps Rally Worldwide in Hong Kong
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Apr 18, 2017

IPG Mediabrands revamps Rally Worldwide in Hong Kong

Rebranded as Mediabrands Society, the agency extends its remit in the social-media space.

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Emotion the key for marketers on Chinese social media
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Nov 28, 2016

Emotion the key for marketers on Chinese social media

Consumers in China are more interested in finding a personal connection than being talked at about price.

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