social

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Does Chinese social media matter outside China?
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May 19, 2017

Does Chinese social media matter outside China?

The Chinese diaspora is a significant consumer segment even if your brand is not operating within China.

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JWT, We Are Social, Mindshare top Singapore agencies on social media
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Apr 21, 2017

JWT, We Are Social, Mindshare top Singapore agencies on social media

A new report from Digimind also found that Facebook is the preferred channel for all agencies operating in the Lion City.

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IPG Mediabrands revamps Rally Worldwide in Hong Kong
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Apr 18, 2017

IPG Mediabrands revamps Rally Worldwide in Hong Kong

Rebranded as Mediabrands Society, the agency extends its remit in the social-media space.

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Emotion the key for marketers on Chinese social media
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Nov 28, 2016

Emotion the key for marketers on Chinese social media

Consumers in China are more interested in finding a personal connection than being talked at about price.

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SilkAir announces tender for social, creative and PR
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Nov 8, 2016

SilkAir announces tender for social, creative and PR

Singapore Airlines subsidiary puts out RFP as part of procurement cycle.

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5 secrets of creating shareable content
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Sep 30, 2016

5 secrets of creating shareable content

Facebook has made it hard, but brands shouldn't give up on organic content strategy. Jeraldine Phneah of Socialbakers offers some advice and examples.

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