opinion

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Does Chinese social media matter outside China?
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4 days ago

Does Chinese social media matter outside China?

The Chinese diaspora is a significant consumer segment even if your brand is not operating within China.

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Poor political predictions deliver analytics lessons for marketers
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Apr 18, 2017

Poor political predictions deliver analytics lessons for marketers

Failure to predict Trump and Brexit doesn't mean that 'data died'. But there are steps marketers can take to avoid similar black-swan events.

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A proposal on how to deal with complexity
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Feb 13, 2017

A proposal on how to deal with complexity

The complexity in politics has not left the marketing and communications industry alone, writes Caspar Schlickum, CEO of Wunderman APAC.

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Cheap isn’t always good
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Nov 22, 2016

Cheap isn’t always good

What clients save in hard cash they may be losing in terms of media buying efficiency, higher returns, greater insight and a stronger standard of effectiveness.

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Asian shoppers most hooked on m-commerce and crowdsourcing
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Aug 11, 2016

Asian shoppers most hooked on m-commerce and crowdsourcing

The latest DigitasLBi Connected Commerce study finds that Asians lead the way in shopping with their phones, while also being most likely to get opinions before a purchase.

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How to make mobile video ads work for your brand
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Jul 15, 2016

How to make mobile video ads work for your brand

Six tips for maximising your bang for the buck, from Sizmek's Sara Cheng.

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