Advertising

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On the lamb: MLA's much-anticipated Australia Day ad again courts controversy
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2 hours ago

On the lamb: MLA's much-anticipated Australia Day ad again courts controversy

The Monkeys CEO tells Campaign Asia-Pacific he hopes the biggest lamb ad yet will move the national conversation on diversity forward.

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Light Reaction launches in Hong Kong
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2 hours ago

Light Reaction launches in Hong Kong

Performance advertising company adds Hong Kong to more than 30 markets globally.

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Nissan to sell rocks, water, snow through Amazon store
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21 hours ago

Nissan to sell rocks, water, snow through Amazon store

Nissan XTreme Collection store on Amazon offers products sourced from the "ends of the earth".

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Let’s start using the 'F word' in meetings
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1 day ago

Let’s start using the 'F word' in meetings

No, not that one. 'Fame'. It shouldn't be a dirty word, writes Grey's Danish Chan.

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KFC gives away red underwear via phone-linking game for CNY
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2 days ago

KFC gives away red underwear via phone-linking game for CNY

Campaign by Ogilvy & Mather Hong Kong promotes limited edition chicken offering.

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McDonald's shows CNY through the eyes of children
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2 days ago

McDonald's shows CNY through the eyes of children

A sweet, nostalgia-tinted Chinese New Year ad from DDB Group Hong Kong.

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Asia-Pacific YouTube Ads Leaderboard: 2016 full-year results
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2 days ago

Asia-Pacific YouTube Ads Leaderboard: 2016 full-year results

Southeast Asia dominates the full-year list, as Tide's lunar new year spectacular from a year ago wins with more than 25 million views.

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Ogilvy buys remainder of two existing Chinese JVs
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2 days ago

Ogilvy buys remainder of two existing Chinese JVs

O&M is acquiring shares in two Chinese joint ventures it did not already own.

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The race to build AI tools
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3 days ago

The race to build AI tools

Tech vendors are working overtime to offer easier access to the power of artificial intelligence, but are their offerings marketer-ready?

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Agency asks assault witnesses not to act like mannequins
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3 days ago

Agency asks assault witnesses not to act like mannequins

Bangalore agency Autumn Worldwide calls out passive bystanders to new year's incident.

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Don't underestimate audio as an ad channel in Asia
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Jan 13, 2017

Don't underestimate audio as an ad channel in Asia

Digital audio advertising is so new in Asia that it is virtually untapped when it comes to programmatic placement. This is going to change quickly.

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Wordplay welcome in HK, but poor efforts will be pun-ished
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Jan 13, 2017

Wordplay welcome in HK, but poor efforts will be pun-ished

Hong Kong's creative community often takes advantage of the penchant for worldplay and homophonic puns in Cantonese--for better or for worse.

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Move and win roundup: O&M, Cadreon, Publicis, PHD, Iris, BBDO, more
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Jan 13, 2017

Move and win roundup: O&M, Cadreon, Publicis, PHD, Iris, BBDO, more

A weekly roundup of people moves and account news worth noting.

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Private view: Make the strange familiar and the familiar strange
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Jan 13, 2017

Private view: Make the strange familiar and the familiar strange

Leo Zhang and Dani Comar share their thoughts on work from Aldi, Air New Zealand, Sale Stock, Club Mahindra and Bireley.

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Grey names trio of creative and strategy leaders
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Jan 12, 2017

Grey names trio of creative and strategy leaders

Agency adds APAC strategy officer, brings in new creative and strategic execs for GSK and the Singapore office.

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Cathay creates brushstroke art based on flight history
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Jan 12, 2017

Cathay creates brushstroke art based on flight history

More than a million Marco Polo Club members will receive a customised birthday present.

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The 7 most useless tech products of CES 2017
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Jan 12, 2017

The 7 most useless tech products of CES 2017

Smart toasters, shoes that can vacuum your floor and men's underwear that protects their swimmers from radiation.

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Instagram introduces ads within Stories
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Jan 12, 2017

Instagram introduces ads within Stories

Airbnb, McDonald's, Nike and BuzzFeed are testing full-screen ads.

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Robert Senior steps down from Saatchi & Saatchi
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Jan 12, 2017

Robert Senior steps down from Saatchi & Saatchi

Magnus Djaba, UK chief executive of Saatchi & Saatchi Fallon, will step up.

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