Advertising

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10 of the best creative bus and train handle ads in Asia
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14 hours ago

10 of the best creative bus and train handle ads in Asia

With a little imagination, handles inside public transport can become surprisingly successful places to advertise.

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Ogilvy China shuffles leaders as part of 'Next Chapter' strategy
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14 hours ago

Ogilvy China shuffles leaders as part of 'Next Chapter' strategy

China is one of the first major markets to implement Ogilvy's new structure of a single-agency brand.

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To reach football fans, brands need to think local
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14 hours ago

To reach football fans, brands need to think local

Three key takeaways from a discussion of the Football Inc. 2017 Fan Index, presented by FourFourTwo and YouGov.

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Unlockd launches with XL Axiata's Axis
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15 hours ago

Unlockd launches with XL Axiata's Axis

Company promises users savings of up to a third on monthly data charges in exchange for seeing ads as they unlock their smartphones.

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Move and win roundup: Week of August 21, 2017
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16 hours ago

Move and win roundup: Week of August 21, 2017

A weekly collection of notable people moves and account news.

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Singtel champions local heroes in SEA games campaign
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16 hours ago

Singtel champions local heroes in SEA games campaign

Personal narratives lead the ‘Power on’ campaign, celebrating Singaporean athletes as the 2017 Southeast Asia Games kick off.

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Consumer loyalty and growing individualism pose challenges: Brand Summit China
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3 days ago

Consumer loyalty and growing individualism pose challenges: Brand Summit China

A lively panel debate about whether Chinese consumers are more disloyal than others kicked off the the Brand Summit China, held in Shanghai yesterday.

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Invisible Artists acquired by UK-based Bareface
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3 days ago

Invisible Artists acquired by UK-based Bareface

Production studio has presence in Sydney and Singapore; China market a focus.

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Life on a cushion: Dioramas highlight Shiseido 'sensing' product
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3 days ago

Life on a cushion: Dioramas highlight Shiseido 'sensing' product

With Arcade Singapore, the brand has launched a campaign that will run in Taiwan, Korea, Thailand, Singapore, Malaysia, Vietnam and Indonesia.

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Stranger things: A reporters' notebook of WTF items
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3 days ago

Stranger things: A reporters' notebook of WTF items

As journalists, we encounter two kinds of information: The kind that demands serious treatment, and the kind that makes us go…'Wait, what?' These are their stories.

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Deloitte buys Ikea agency Acne and hires Sandoz to lead creative
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4 days ago

Deloitte buys Ikea agency Acne and hires Sandoz to lead creative

Deloitte plans to double Acne's staff following the latest creative acquisition by a management consultancy.

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Has HSBC invented time travel? An Ad Nut quiz
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4 days ago

Has HSBC invented time travel? An Ad Nut quiz

Our pal Ad Nut has devised a quiz to test your comprehension of this HSBC ad by J Walter Thompson Singapore.

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Photos: 2017 Agency-Marketer Partnership Awards
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4 days ago

Photos: 2017 Agency-Marketer Partnership Awards

Photos from the 2017 Agency-Marketer Partnership Awards ceremony in Singapore on 16 August.

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KOLs in China: Tips and trends for WeChat and Weibo
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4 days ago

KOLs in China: Tips and trends for WeChat and Weibo

Quality of fans and engagement set some KOLs apart from others in the crowded influencer-marketing space.

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McDonald's awards World Cup brief to Leo Burnett London
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4 days ago

McDonald's awards World Cup brief to Leo Burnett London

The move follows the agency’s global McDelivery win.

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Asia-Pacific YouTube Ads Leaderboard: July 2017
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4 days ago

Asia-Pacific YouTube Ads Leaderboard: July 2017

Not one but two brands have managed to get three videos into the top 10 this month.

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Bajaj Avenger botches 'women's liberation' ad
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Aug 16, 2017

Bajaj Avenger botches 'women's liberation' ad

We hope the bike brand doesn't think it is achieving anything real with this faux-inspirational ad.

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The future of the industry isn’t data, it’s relationships
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Aug 16, 2017

The future of the industry isn’t data, it’s relationships

True client-agency partnerships deliver disproportionately large awards, but aren't easy to build or maintain. Mark Hadfield of Iris Worldwide shares some fundamental principles.

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Women to Watch 2017: Meet the future champions of change
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Aug 15, 2017

Women to Watch 2017: Meet the future champions of change

The Herculean, nay, Nüwaen efforts of these pioneers are steadily turning our industry into a more prosperous, open-minded and generally desirable place to work—and not only for women.

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