With a little imagination, handles inside public transport can become surprisingly successful places to advertise.
China is one of the first major markets to implement Ogilvy's new structure of a single-agency brand.
Three key takeaways from a discussion of the Football Inc. 2017 Fan Index, presented by FourFourTwo and YouGov.
Company promises users savings of up to a third on monthly data charges in exchange for seeing ads as they unlock their smartphones.
A weekly collection of notable people moves and account news.
Personal narratives lead the ‘Power on’ campaign, celebrating Singaporean athletes as the 2017 Southeast Asia Games kick off.
A lively panel debate about whether Chinese consumers are more disloyal than others kicked off the the Brand Summit China, held in Shanghai yesterday.
Production studio has presence in Sydney and Singapore; China market a focus.
With Arcade Singapore, the brand has launched a campaign that will run in Taiwan, Korea, Thailand, Singapore, Malaysia, Vietnam and Indonesia.
As journalists, we encounter two kinds of information: The kind that demands serious treatment, and the kind that makes us go…'Wait, what?' These are their stories.
Deloitte plans to double Acne's staff following the latest creative acquisition by a management consultancy.
Our pal Ad Nut has devised a quiz to test your comprehension of this HSBC ad by J Walter Thompson Singapore.
Photos from the 2017 Agency-Marketer Partnership Awards ceremony in Singapore on 16 August.
Quality of fans and engagement set some KOLs apart from others in the crowded influencer-marketing space.
The move follows the agency’s global McDelivery win.
Not one but two brands have managed to get three videos into the top 10 this month.
We hope the bike brand doesn't think it is achieving anything real with this faux-inspirational ad.
True client-agency partnerships deliver disproportionately large awards, but aren't easy to build or maintain. Mark Hadfield of Iris Worldwide shares some fundamental principles.
The Herculean, nay, Nüwaen efforts of these pioneers are steadily turning our industry into a more prosperous, open-minded and generally desirable place to work—and not only for women.
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