Advertising

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Ogilvy India leader steps into harassment controversy
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2 days ago

Ogilvy India leader steps into harassment controversy

The agency's managing partner drew rebuke and has since apologised for commenting that pinching and grabbing are "part of growing up".

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M&C Saatchi creative chief sparks diversity debate
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2 days ago

M&C Saatchi creative chief sparks diversity debate

A creative leader drew ire for saying he was "bored with diversity being prioritised over talent" in a Campaign UK column.

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BMW breaks the car-on-a-curvy-road paradigm
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3 days ago

BMW breaks the car-on-a-curvy-road paradigm

Work from the US: 'You'll Never Want to Stop Driving' for BMW by KBS.

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Japan wants 40 million visitors in 2020. First it has to find them.
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4 days ago

Japan wants 40 million visitors in 2020. First it has to find them.

Japan has set the ambitious goal of increasing inbound tourist visits from around 28 million this year to 40 million in 2020. The managing director of Sojern explains how data and programmatic buying can help.

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Sexual harassment in adland: Cindy Gallop wants names
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4 days ago

Sexual harassment in adland: Cindy Gallop wants names

Outspoken industry consultant asks women, and men, to report incidents.

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Happy Diwali: Ad Nut's roundup of festive ads
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4 days ago

Happy Diwali: Ad Nut's roundup of festive ads

As Hindus celebrate Diwali on Wednesday and Thursday, our ad-obsessed pal Ad Nut takes a look at ads from Petronas, Lenovo, Flipkart, Malaysia Airlines, Foodpanda and more.

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Retail: Social-media marketing trends and top content
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4 days ago

Retail: Social-media marketing trends and top content

Engagement Meter: Unmetric reviews the sector's top 10 recent posts, plus insights into social-media best practices.

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WPP calls out ADK's overseas strategy and animation business
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4 days ago

WPP calls out ADK's overseas strategy and animation business

"What is it?" WPP asks of animation business in the latest in a series of acrimonious statements.

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McCann's AI-CD tries its hand at a music video (sans music)
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Oct 17, 2017

McCann's AI-CD tries its hand at a music video (sans music)

“Create a stimulating video that conveys hunting instinct through a tone of ennui using a school motif and objectification.”

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ADK unmoved by WPP’s combative stance on Bain deal
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Oct 17, 2017

ADK unmoved by WPP’s combative stance on Bain deal

An alliance with WPP "no longer makes sense", the Japanese company says.

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Hyundai seeks to expand global agency roster amid sales crisis
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Oct 17, 2017

Hyundai seeks to expand global agency roster amid sales crisis

Brand said to be looking beyond in-house shop Innocean Worldwide.

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Businesses need to wake up to gender parity realities
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Oct 17, 2017

Businesses need to wake up to gender parity realities

Research to dig into your employees' attitudes and experiences, including inevitable local nuances, is a good place to start, writes Kantar's regional CEO.

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Move and win roundup: Week of October 16, 2017
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Oct 16, 2017

Move and win roundup: Week of October 16, 2017

A weekly collection of notable people moves and account news: M&C Saatchi, App Annie, Edelman, MediaCom, Spurwing, AnalogFolk, Ogilvy, BBC, Tencent, Esquire Singapore and more.

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Big brands lead engagement in Asia F1
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Oct 16, 2017

Big brands lead engagement in Asia F1

Conversation around brands was closely tied to decisions over keeping F1 races in Singapore and Malaysia, according to research from Meltwater.

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Asia-Pacific YouTube Ads Leaderboard: September 2017
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Oct 16, 2017

Asia-Pacific YouTube Ads Leaderboard: September 2017

Supercell and Lotte Chilsung land multiple videos in this month's countdown, which also includes Panasonic, 7-Eleven, Kiehl's, Dtac and SCB Thailand.

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Myojo brings arts and craft to instant noodles
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Oct 13, 2017

Myojo brings arts and craft to instant noodles

A series of recipes and videos teaches consumers how to best play with their food.

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Clear vision: Campaign explains a woman's move from banking to Muay Thai
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Oct 13, 2017

Clear vision: Campaign explains a woman's move from banking to Muay Thai

A new campaign for Alcon by DigitasLBi connects clear vision to a story of female empowerment.

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Creativity in the cloud: Is AI-fueled optimism justified?
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Oct 13, 2017

Creativity in the cloud: Is AI-fueled optimism justified?

AI could be a game changer for creative collaboration—but only if the humans get with the programme.

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LinkedIn pushes out video for sponsored content
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Oct 13, 2017

LinkedIn pushes out video for sponsored content

Advertisers will be able to post video through LinkedIn Campaign Manager, their company page or their showcase page.

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'You can't guarantee a win', but brain damage is a near certainty
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Oct 12, 2017

'You can't guarantee a win', but brain damage is a near certainty

OPINION: Is an association with boxing in Nike's best interest?

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