Advertising

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'You can't be serious': Candy brand makes a fun point
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17 hours ago

'You can't be serious': Candy brand makes a fun point

Crispin Porter + Bogusky tickles the fancy with a 'very serious' spot about a floppy treat.

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Moving Suntory tribute is uncharacteristically light on product shots
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21 hours ago

Moving Suntory tribute is uncharacteristically light on product shots

Boss coffee built a commentary around professional commitment and friendship.

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How an AI caused a fruit-cocktail sellout for Dole
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22 hours ago

How an AI caused a fruit-cocktail sellout for Dole

"I have never seen anything like it," the brand's APAC marketing VP says following a Philippines campaign.

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Artists paint murals to make missing persons 'Unmissable'
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1 day ago

Artists paint murals to make missing persons 'Unmissable'

Grey Group Australia gets street artists to paint the life stories of missing people.

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McCann chief sees positive discrimination as a key driver in Japan
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1 day ago

McCann chief sees positive discrimination as a key driver in Japan

A year into his Japan leadership role, Charles Cadell is attempting to strengthen the agency’s position by tackling big societal issues.

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Fidelity gets personal in first regional digital campaign
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1 day ago

Fidelity gets personal in first regional digital campaign

'When the time comes' covers Taiwan, Hong Kong, Korea and Singapore.

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Stranger things: A reporters' notebook of odd and WTF items
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2 days ago

Stranger things: A reporters' notebook of odd and WTF items

As editors, we see and hear two kinds of information: The kind that demands serious treatment, and the kind that makes us go…'Wait, what?' These are their stories.

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VR not up to hype; moderate growth projected this year
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2 days ago

VR not up to hype; moderate growth projected this year

Greenlight Insights forecasts that the VR industry will grow at a moderate rate to reach $7.2 billion in total revenues this year.

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Headphone ads suggest getting audio straight from the artist's mouth
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2 days ago

Headphone ads suggest getting audio straight from the artist's mouth

Campaign for Creative Technology's Aurvana line, by J Walter Thompson Shanghai, is running in Singapore's MRT.

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APAC Effie winners announced
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Apr 21, 2017

APAC Effie winners announced

BBDO shops dominate, winning the Grand Effie and 14 out of 15 gold awards.

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Move and win roundup: McCann, TBWA, BBH, Ogilvy, Y&R and more
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Apr 21, 2017

Move and win roundup: McCann, TBWA, BBH, Ogilvy, Y&R and more

A weekly roundup of notable people moves and account news.

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Tech talk: Brand safety, location data, third-party header bidding, more
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Apr 21, 2017

Tech talk: Brand safety, location data, third-party header bidding, more

Our latest adtech and martech roundup briefs you on news from MediaMath, SpotX, Comscore, Big Mobile, xAd and Hotmob.

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Hong Kong MTR names 'Best of the Best' winners
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Apr 20, 2017

Hong Kong MTR names 'Best of the Best' winners

Ocean Park, Nike, Mindshare and Metta Communications among the top winners last night.

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WPP China CEO Bessie Lee resigns
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Apr 20, 2017

WPP China CEO Bessie Lee resigns

Lee will dedicate all her time to her startup venture, as GroupM's Patrick Xu assumes her duties in a dual role

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Brands' integrated briefs on rise but still not enough for agencies
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Apr 20, 2017

Brands' integrated briefs on rise but still not enough for agencies

Global brands are sending out more integrated briefs to pitch than three years ago but agencies say there are still too many briefs with specific channels or outputs in mind.

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Apple to launch Search Ads in ANZ
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Apr 20, 2017

Apple to launch Search Ads in ANZ

Developers in the UK, Australia and New Zealand will be able to advertise their apps within Apple's App Store's search function from next Tuesday (25 April).

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Unruly rolls out ‘emotional intelligence’ tool in Hong Kong, Taiwan
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Apr 20, 2017

Unruly rolls out ‘emotional intelligence’ tool in Hong Kong, Taiwan

New platform allows advertisers to gain deeper emotional insights and targeting from their video advertising.

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Shortlist: Tangrams Effectiveness Awards
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Apr 19, 2017

Shortlist: Tangrams Effectiveness Awards

Here are the 259 entries shortlisted for the awards, which will be presented on 27 September in Singapore as part of the Tangrams Effectiveness @ Spikes programme.

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Diesel reinterprets the meaning of walls for Japan
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Apr 19, 2017

Diesel reinterprets the meaning of walls for Japan

The irreverent Italian label's short film is an effort to spread the freedom to love.

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Snapchat wants to paint your world with rainbows and flowers
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Apr 19, 2017

Snapchat wants to paint your world with rainbows and flowers

Augemented-reality feature places 3D elements into your smartphone camera.

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