media

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Dentsu Aegis Network tops Recma ranking for media billings
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Feb 9, 2018

Dentsu Aegis Network tops Recma ranking for media billings

The group had a net new business balance of $2.34 billion, well ahead of second-place finisher Publicis Media's $376 million.

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New entrants shake up agency M&A market; ad groups 'distracted' by restructuring
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Feb 8, 2018

New entrants shake up agency M&A market; ad groups 'distracted' by restructuring

Big groups such as Dentsu and WPP bought fewer agencies in 2017, while consulting giant Accenture led the way as a new entrant.

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2017 new business revenue fell 10%: R3
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Feb 6, 2018

2017 new business revenue fell 10%: R3

TOP OF THE CHARTS: 'Increasingly piecemeal' assignments sent creative revenue plunging by nearly 17%, but media firms saw a 5.4% revenue increase.

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Unilever media spend rises more than $300 million despite agency cuts
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Feb 2, 2018

Unilever media spend rises more than $300 million despite agency cuts

Even though it slashed its agency roster and reduced ad production, the FMCG giant increased its overall brand and marketing investment in 2017, especially in digital.

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Are we speeding towards a brighter media future?
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Feb 1, 2018

Are we speeding towards a brighter media future?

CAMPAIGN360 PREVIEW: The pace of change in media is so fast that by the time we’ve worked on one solution, we’re already standing at the next fork in the road. With complex forces impacting business models, the next 12 months are crucial.

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JWT and MediaCom on alert as Shell calls global creative and media review
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Jan 25, 2018

JWT and MediaCom on alert as Shell calls global creative and media review

Shell, which has reportedly appointed R3 to handle the process, spends an estimated $200 million on marketing annually.

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