Recently appointed Jeremy Lo explains how Amnet is enticing local advertisers from direct buys into private marketplaces (PMP) and programmatic guaranteed (PG) deals.
The era of media agency domination is over. It's finished. The model that sustained media agencies and fuelled the profits of the big six holding companies over the past decade is broken.
'Anna' offers brands greater targeting and efficiency through automation.
Duncan Pointer is the new APAC CEO at Vizeum, as Kristian Barnes takes on a new group-level client role.
"You don’t have to own creativity in order to access it", says PwC chief creative officer.
While the creative-agency table stabilises, the media league sees more action, with MediaCom, Havas and Vizeum gaining ground.
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