media

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Ode to transparency
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1 day ago

Ode to transparency

Carat's chief strategy officer imagines a future where blockchain leads the industry to stop paying and incentivising agencies for the wrong things.

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Inflight magazines: Paper planes soar higher
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2 days ago

Inflight magazines: Paper planes soar higher

Higher quality editorial combined with more passengers means inflight magazines remain a fertile print landing ground for ads. But is the rise of onboard wifi changing the game?

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Media transparency: Seven in 10 major brands have amended contracts in last year
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Aug 17, 2017

Media transparency: Seven in 10 major brands have amended contracts in last year

Changes include audit-right clauses, clauses for the return of incentives and data-ownership clauses, according to WFA research.

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Microsoft hires Publicis Media for e-retail work
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Aug 14, 2017

Microsoft hires Publicis Media for e-retail work

Agency will take on account in seven APAC markets.

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Dentsu Aegis profit slides 2.7 percent
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Aug 10, 2017

Dentsu Aegis profit slides 2.7 percent

APAC organic gross profits declined by 3.8 percent, according to the company.

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New ANA report finds 'transparency concerns' in production process
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Aug 10, 2017

New ANA report finds 'transparency concerns' in production process

In a follow-up to last year's media report, the Association of National Advertisers details "dysfunction" and rigged bids.

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