media

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New Amnet HK GM touts 'people-based marketing'
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1 day ago

New Amnet HK GM touts 'people-based marketing'

Recently appointed Jeremy Lo explains how Amnet is enticing local advertisers from direct buys into private marketplaces (PMP) and programmatic guaranteed (PG) deals.

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This is the start of a new era for media agencies
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Sep 20, 2017

This is the start of a new era for media agencies

The era of media agency domination is over. It's finished. The model that sustained media agencies and fuelled the profits of the big six holding companies over the past decade is broken.

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Mindshare launches ‘programmable’ media service
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Sep 8, 2017

Mindshare launches ‘programmable’ media service

'Anna' offers brands greater targeting and efficiency through automation.

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Vizeum gets new APAC CEO as Kristian Barnes steps up to DAN client role
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Aug 30, 2017

Vizeum gets new APAC CEO as Kristian Barnes steps up to DAN client role

Duncan Pointer is the new APAC CEO at Vizeum, as Kristian Barnes takes on a new group-level client role.

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Thinkerbell gets minority investment from PwC
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Aug 28, 2017

Thinkerbell gets minority investment from PwC

"You don’t have to own creativity in order to access it", says PwC chief creative officer.

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New Business League: June 2017 update
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Aug 25, 2017

New Business League: June 2017 update

While the creative-agency table stabilises, the media league sees more action, with MediaCom, Havas and Vizeum gaining ground.

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