chinese

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The good and the bad of China brands
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9 hours ago

The good and the bad of China brands

We kick off a new short-video series, Marketing Masters, with Prophet's Tom Doctoroff discussing what Chinese brands do need to do better to succeed outside their home market.

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Does Chinese social media matter outside China?
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4 days ago

Does Chinese social media matter outside China?

The Chinese diaspora is a significant consumer segment even if your brand is not operating within China.

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China to Airbnb: New Chinese name is 'ugly-sounding', like 'a filthy love hotel'
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Mar 23, 2017

China to Airbnb: New Chinese name is 'ugly-sounding', like 'a filthy love hotel'

Airbnb says its Chinese name 'Ài Bǐ Yíng' is designed to be easier to pronounce, but netizens find it corny, antiquated or worse.

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Why social CRM is the future of digital marketing in China
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Oct 14, 2015

Why social CRM is the future of digital marketing in China

The worlds of social media, messenging, and customer relationship management (CRM) have to merge sooner rather than later. Alexis Bonhomme of Curiosity China explains why.

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Video: The rise of the non-celebrity in Hong Kong
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Sep 9, 2015

Video: The rise of the non-celebrity in Hong Kong

HONG KONG - Tapping into the trend of audiences moving online and everyday folks creating original content, VS Media has collaborated with Disney’s Maker Studios to market and monetise these content creations.

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Tujia co-founder: We're not the 'Airbnb of China'
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Jul 31, 2015

Tujia co-founder: We're not the 'Airbnb of China'

HONG KONG - Speaking at yesterday's Converge tech conference, Melissa Yang, co-founder and CTO of Beijing-based holiday rental site Tujia, explained why her well-funded startup should not be seen as a clone of Airbnb.

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