chinese

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Watch: The lowdown on the Marriott-Alibaba joint venture
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Aug 16, 2017

Watch: The lowdown on the Marriott-Alibaba joint venture

Marriott's Craig Smith on reaching half a billion Chinese travelers.

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Winning the new Chinese travellers
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Jun 22, 2017

Winning the new Chinese travellers

With numbers of Chinese travellers – and their spending power – continuing to rise, what do marketers need to know about winning them over?

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H+K Strategies launches new China platform
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Jun 20, 2017

H+K Strategies launches new China platform

Announced today at Cannes, the Shanghai Addition will focus on servicing Chinese brands looking to expand their global footprint.

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Chinese splintered view of local vs global brands
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May 25, 2017

Chinese splintered view of local vs global brands

Chinese consumers often seek price reassurance from local brands, premium inspiration from global brands. But why? Tom Doctoroff of Prophet explains.

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The good and the bad of China brands
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May 23, 2017

The good and the bad of China brands

We kick off a new short-video series, Marketing Masters, with Prophet's Tom Doctoroff discussing what Chinese brands need to do better to succeed outside their home market.

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Does Chinese social media matter outside China?
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May 19, 2017

Does Chinese social media matter outside China?

The Chinese diaspora is a significant consumer segment even if your brand is not operating within China.

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