We kick off a new short-video series, Marketing Masters, with Prophet's Tom Doctoroff discussing what Chinese brands do need to do better to succeed outside their home market.
The Chinese diaspora is a significant consumer segment even if your brand is not operating within China.
Airbnb says its Chinese name 'Ài Bǐ Yíng' is designed to be easier to pronounce, but netizens find it corny, antiquated or worse.
The worlds of social media, messenging, and customer relationship management (CRM) have to merge sooner rather than later. Alexis Bonhomme of Curiosity China explains why.
HONG KONG - Tapping into the trend of audiences moving online and everyday folks creating original content, VS Media has collaborated with Disney’s Maker Studios to market and monetise these content creations.
HONG KONG - Speaking at yesterday's Converge tech conference, Melissa Yang, co-founder and CTO of Beijing-based holiday rental site Tujia, explained why her well-funded startup should not be seen as a clone of Airbnb.
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