Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
CREATIVE AGENCY PERFORMANCE LEAGUE
| New rank | Last rank | Agency | Wins | Estimated YTD win revenue (US$m) | Recent losses | Estimated overall YTD revenue (US$m) | Number of wins |
| 1 | 1 | McCann | Nippon China project, Saaavn India, Hsin Chong Hong Kong | 25.9 | Family Mart Tw | 24.6 | 112 |
| 2 | 2 | Ogilvy | Eiffel Group India, ASK Financial India, PTT Oil Thailand | 24.3 | Dumex Thailand | 23 | 93 |
| 3 | 7 | JWT | AskMe.com India, Union Pay China, NHN Korea project | 22.6 | VLCC India | 21.1 | 80 |
| 4 | 3 | DDB | Midea Aircon Cn, Alipay Cn, Clinton Health India | 21.5 | Ruchi India | 19.1 | 84 |
| 5 | 4 | BBDO | Johnnie Walker Blue Label Cn, Spritzer Cn, Telstra Australia | 18 | FMCG Client | 16.7 | 21 |
| 6 | 5 | Leo Burnett | Samsung Vn project, Vistaprint Solutions India, Emami India | 13 | Anta China | 8.9 | 54 |
| 7 | 6 | Saatchi & Saatchi | Bank of Melbourne, Monteith’s Cider Aus, BankSA Australia | 8.5 | VW Import Cn | 8.4 | 6 |
| 8= | 11 | Lowe | Google India Project, Macquarie University Australia | 8.3 | ET Now India | 6.3 | 28 |
| 8= | 9 | Dentsu | Honda Vn project, Pabron Tw, The Learning Lab Singapore | 7.8 | FMCG Client | 6.3 | 71 |
| 10 | 8 | Publicis | Godaddy India, Makemytrip.com India, Marriott Cn project | 9.8 | Suzuki India | 5.8 | 91 |
MEDIA AGENCY PERFORMANCE LEAGUE
| New rank | Last rank | Agency | Wins | Estimated YTD win revenue (US$m) | Recent losses | Estimated overall YTD revenue (US$m) | Number of wins |
| 1 | 1 | Carat | Shanghai Disney Resort Cn, You Xin Pai(Buying) Cn, Sohu Cn | 22.7 | Semir China | 22.5 | 144 |
| 2 | 9 | OMD | Yili Cn, Machine Zone Australia, Singapore Science Center | 16.5 | Bose Australia | 14.4 | 36 |
| 3 | 2 | PHD | Huawei Aus, Cavalia Hong Kong, Hector Beverages India | 10.8 | Dominos (dig) Aus | 9.8 | 17 |
| 4 | 4 | MediaCom | Monde Nissin Corporation Philippines, Subway Asia-Pacific | 9.2 | IAG Insurance Aus | 7.2 | 27 |
| 5 | (5=) | Dentsu Media | Shinhan Bank Kr, Ganesh (Planning) India, JK (dig) India | 6.9 | Sands (dig) Cn | 6 | 56 |
| 6 | 12 | Mindshare | PT XL Indonesia, PayUMoney India, IAG Insurance Australia | 6.4 | Scott HK | 5.9 | 15 |
| 7 | (5=) | ZenithOptimedia | Siemens Home Appliances Cn, Biostime Cn, Members Health Funds Australia | 6.9 | Masan Vietnam | 5.3 | 30 |
| 8 | 3 | Havas Media | Mercedes-Benz vans Aus, Inter-Ikea Cn, Caterpillar (dig) Ind | 9.1 | PT XL Indonesia | 4.7 | 18 |
| 9 | 7 | MEC | Dominos (dig) Aus, Uber Cn, IWJW Cn, Shan Foods Pakistan | 4.6 | 4.6 | 27 | |
| 10 | - | BPN | Smart Telecom Philippines, PLDT Philippines | 3.3 | 3.3 | 2 |
| Rank | Agency | Account | Market |
| 1 | JWT | AskMe.com | India |
| 2 | BBDO | Telstra | Australia |
| 3 | Lowe | Buick D-Car | China |
| 4 | Havas Worldwide | Mercedes-Benz vans | Australia |
| 5 | Ogilvy | Volkswagen (digital) | Hong Kong |
| 6 | TBWA | Thailand Campaign project | Thailand |
| 7 | DDB | Midea Aircon | China |
| 8 | JWT | Union Pay | China |
| 9 | Dentsu | Honda Project | Vietnam |
| 10 | Leo Burnett | Samsung S6 Project | Vietnam |
| Rank | Agency | Account | Market |
| 1 | OMD | Yili | China |
| 2 | OMD | Dongfeng Renault | China |
| 3 | BPN | Smart Telecom | Philippines |
| 4 | Carat | You Xin Pai (buying) | China |
| 5 | Carat | Shanghai Disney Resort | China |
| 6 | MediaCom | Subway | Asia Pacific |
| 7 | Mindshare | IAG Insurance Group | Australia |
| 8 | Mindshare | PT XL mobile | Indonesia |
| 9 | Starcom MediaVest | Aircel | India |
| 10 | PHD | Bayer | China |
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