Media
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Battle for TikTok: Implications for content creators and businesses
Far too many global businesses rely on American audiences for sales and engagement. Alternatives like Meta's Reels exist, but pivoting and recalibrating will be a daunting quest.
40 Under 40 2023: Tra My Nguyen, Ogilvy
With a keen eye for revenue growth and all things marketing, Nguyen stands out as a leader who not only adapts but propels her team and company to new heights.
Netflix reports strong Q1 growth but is it painting over CTV’s cracks?
Although Netflix has added almost 10 million new paid subscribers in early 2024, some experts believe advertising is quickly becoming the streaming giant’s long-term profitability plan, presenting a compelling opportunity for brands.
Transphobic media organisations are alienating the whole queer community
As part of Lesbian Visibility Week, the movement’s director says brands whose adspend drives the culture wars should expect to be shunned by the whole LGBTQIA+ community.
WPP blames Pfizer loss and tech client cuts for 1.6% revenue fall in Q1
In contrast, Publicis, Omnicom and IPG all increased their revenues.
Digital Media Awards 2024 winners revealed
See the full winners list, including the Grand Prix winners, campaign awards in the media and product-sector sections, the digital media owners awards, and the people/company awards.
Scope3: A third of web domains feature ‘problematic’ ad placements
EXCLUSIVE: Ad spend wastage goes beyond made-for-advertising websites, finds digital emissions startup.
Guardian makes it easy for readers to reject all ad cookies with single click
Guardian ad chief has penned open letter to clients and agencies explaining rationale.
IPG reports 12% fall in net profit for Q1 but organic revenue up 1.3%
Group is forecasting 1-2% organic growth over course of 2024.
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APAC is a market of inspiration: OMD's George Manas
In a conversation with Campaign, OMD's worldwide CEO George Manas and APAC CEO Charlotte Lee discuss everything from managing agency operations to cookie deprecation to Gen AI, diversity and more.
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Google delays cookie deprecation again: APAC adtech leaders respond
Google will now phase out cookies entirely in 2025 after being told the concerns around Privacy Sandbox still need to be addressed.
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The Coca-Cola Company announces 5-year AI partnership with Microsoft
As part of the strategic partnership, the brands will experiment with Microsoft AI technology to develop and implement generative AI use cases.
Tesla lays off marketing team
Affected employees sat on Tesla’s growth content team and within its design studio.
Dentsu ANZ restructures: CEOs Danny Bass and Steve Yurisich exit
The restructured model will also see regional leaders Fiona Johnston and Kirsty Muddle assume new responsibilities.
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Amazon layoffs impact APAC adtech and media leaders
The job cuts are part of Amazon's plans to streamline its sales, marketing and global services division globally.
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Advertisers are not fully prepared for the demise of third-party cookies, WARC says
The latest Future of Measurement report reveals that only 2% of advertisers are using a mix of MMM, experiments, and attribution, for measurement.
Manchester City and OKX launch NFT kits
Digital collectables campaign launched by crypto kit sponsor OKX.
Move and win roundup: Week of April 22, 2024
Red Havas, Distillery, CJ CheilJedang, Viddsee, Temus, Mastercard, Sun Life, Lee Kum Kee, The Marketing Society, and others, in our weekly collection of people moves and account news.
40 Under 40 2023: Tommy Tan, Publicis Media
Tan’s career has been grounded in fundamentals but always open to innovation, contributing to business growth and transformation for his whole team.
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We all have a collective responsibility to make progress on sustainability
To mark Earth Day 2024, Matt Bourn and Sebastian Munden, authors of a book on the importance of sustainable advertising, warn that this is no time to stand still.
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