advertising

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Hong Kong MTR names 'Best of the Best' winners
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Apr 20, 2017

Hong Kong MTR names 'Best of the Best' winners

Ocean Park, Nike, Mindshare and Metta Communications among the top winners last night.

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Brands' integrated briefs on rise but still not enough for agencies
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Apr 20, 2017

Brands' integrated briefs on rise but still not enough for agencies

Global brands are sending out more integrated briefs to pitch than three years ago but agencies say there are still too many briefs with specific channels or outputs in mind.

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Apple to launch Search Ads in ANZ
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Apr 20, 2017

Apple to launch Search Ads in ANZ

Developers in the UK, Australia and New Zealand will be able to advertise their apps within Apple's App Store's search function from next Tuesday (25 April).

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Unruly rolls out ‘emotional intelligence’ tool in Hong Kong, Taiwan
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Apr 20, 2017

Unruly rolls out ‘emotional intelligence’ tool in Hong Kong, Taiwan

New platform allows advertisers to gain deeper emotional insights and targeting from their video advertising.

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Lessons from 'Pandora do': How one campaign can suit the world
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Apr 19, 2017

Lessons from 'Pandora do': How one campaign can suit the world

In the first episode of our 'Campaign on Campaigns' video series, Pandora's VP of marketing for APAC explains why a non-localised campaign works just fine for Asia.

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Pre-roll ads are the least interruptive, finds IPG study
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Apr 19, 2017

Pre-roll ads are the least interruptive, finds IPG study

83 percent of consumers said viewing wasn't disrupted by the non-skippable format.

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