AOL’s Alex Khan suggests mobile video advertising should be bigger than it is. A recent report highlights the need to improve the experience for viewers and provides useful pointers for ad buyers and creatives.
A weekly collection of notable people moves and account news.
High production value doesn’t always mean the best ROI for brands with video content, as consumption trends change, according to YouTube's Kevin Allocca.
Tencent to become an exclusive partner of Dentsu Aegis Network's Mobile Stack to accelerate collaborative decision making in mobile marketing.
Leslie Berland said the platform’s new look and feel is designed with both users and brands in mind.
Four industry observers from Southeast Asia size up the work on offer at Cannes this year.
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