advertising

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How accurate is mobile ad targeting?
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Feb 13, 2018

How accurate is mobile ad targeting?

TOP OF THE CHARTS: Nielsen SEA report confirms that mobile ads reach their intended targets at rates exceeding 'desktop' digital ads.

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Why leaving adland is the easy option
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Feb 12, 2018

Why leaving adland is the easy option

The perception is that it’s easier to leave the industry than to change it. I call bullshit.

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Blockchain: The end of advertising as we know it?
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Feb 12, 2018

Blockchain: The end of advertising as we know it?

If you don’t have at least a basic grasp of what blockchain is and how it may transform marketing and advertising, we really think you should read this. We promise not to make it too painful.

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Twitter reports its first profitable financial quarter
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Feb 9, 2018

Twitter reports its first profitable financial quarter

EMEA, APAC and in particular Japan contribute to revenue growth.

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Mobile video ad market soars in Southeast Asia: InMobi
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Feb 8, 2018

Mobile video ad market soars in Southeast Asia: InMobi

TOP OF THE CHARTS: New report reveals the exponential growth in mobile ads in the region, with Indonesia becoming one of the top markets globally.

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New entrants shake up agency M&A market; ad groups 'distracted' by restructuring
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Feb 8, 2018

New entrants shake up agency M&A market; ad groups 'distracted' by restructuring

Big groups such as Dentsu and WPP bought fewer agencies in 2017, while consulting giant Accenture led the way as a new entrant.

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