advertising

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Length, buffers and control: the rights and wrongs of mobile video ads
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7 hours ago

Length, buffers and control: the rights and wrongs of mobile video ads

AOL’s Alex Khan suggests mobile video advertising should be bigger than it is. A recent report highlights the need to improve the experience for viewers and provides useful pointers for ad buyers and creatives.

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Move and win roundup: MetLife, WPP, Y&R, Turner, Centric and more
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3 days ago

Move and win roundup: MetLife, WPP, Y&R, Turner, Centric and more

A weekly collection of notable people moves and account news.

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Engagement, not beauty the key for brands on YouTube
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3 days ago

Engagement, not beauty the key for brands on YouTube

High production value doesn’t always mean the best ROI for brands with video content, as consumption trends change, according to YouTube's Kevin Allocca.

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Twitter CMO: Brand identity and simplicity key for advertisers
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Jun 20, 2017

Twitter CMO: Brand identity and simplicity key for advertisers

Leslie Berland said the platform’s new look and feel is designed with both users and brands in mind.

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Cannes Lions: contenders from SEA
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Jun 16, 2017

Cannes Lions: contenders from SEA

Four industry observers from Southeast Asia size up the work on offer at Cannes this year.

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