asia

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Asia's middle-class is growing and you need to adapt
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Dec 22, 2017

Asia's middle-class is growing and you need to adapt

Co-CEO of Ogilvy & Mather Asia-Pacific says to prepare

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The year's 5 most significant launches
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Dec 14, 2017

The year's 5 most significant launches

Our listicle-based look back at the year in APAC marketing and communications continues, with the most important launches of 2017.

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Mashable Asia shuts down after Ziff Davis sale
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Dec 7, 2017

Mashable Asia shuts down after Ziff Davis sale

Team of three in Singapore office informed early yesterday.

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Holi-dazed II: Ad Nut's ridiculously long 2017 Christmas-ad review
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Dec 7, 2017

Holi-dazed II: Ad Nut's ridiculously long 2017 Christmas-ad review

Whether you've been naughty or nice is irrelevant. The annual onslaught of holiday cheer is coming for you.

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Adspend forecasts upbeat overall, but duopoly dominates digital
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Dec 4, 2017

Adspend forecasts upbeat overall, but duopoly dominates digital

Forecasts from GroupM and Zenith call for global growth and decent APAC performance, but advertising's overall share of global GDP is dropping.

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Rising to the special occasion
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Dec 1, 2017

Rising to the special occasion

It can be tricky for a brand to make the most out of seasonal festivals or special events. Reynold D’Silva at Facebook takes a look at a few that got it right recently.

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