Data

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Tech talk: Brand safety, location data, third-party header bidding, more
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2 days ago

Tech talk: Brand safety, location data, third-party header bidding, more

Our latest adtech and martech roundup briefs you on news from MediaMath, SpotX, Comscore, Big Mobile, xAd and Hotmob.

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Finding the ‘marketing moment’: It’s all about location
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2 days ago

Finding the ‘marketing moment’: It’s all about location

The challenge is creating a platform where the data from mobile, location and OOH speak the same language.

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Pre-roll ads are the least interruptive, finds IPG study
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4 days ago

Pre-roll ads are the least interruptive, finds IPG study

83 percent of consumers said viewing wasn't disrupted by the non-skippable format.

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'Athbeauty': When fitness meets beauty
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4 days ago

'Athbeauty': When fitness meets beauty

The athbeauty trend is set to power into the market, giving rise to products with claims to enhance the skin pre-and post-workout.

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Home-appliance industry social-media trends and top content
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Apr 13, 2017

Home-appliance industry social-media trends and top content

Engagement Meter: Unmetric provides the home appliance sector's top 10 recent posts, along with insights into social best practices for white-goods brands.

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New Business League: February 2017 update
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Apr 10, 2017

New Business League: February 2017 update

Isobar, DDB, Dentsu, PHD and MediaCom make sizable gains.

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Thailand best in class, says first report on SEA brand safety and viewability
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Apr 6, 2017

Thailand best in class, says first report on SEA brand safety and viewability

Integral Ad Science analysed 20 billion impressions across advertisers in six SEA countries.

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Engagement Meter: March's top social-media brand campaigns and posts
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Mar 28, 2017

Engagement Meter: March's top social-media brand campaigns and posts

See how Durex,GE, BMW, DBS, Nando's and others made an impression in the latest Engagement Meter, curated by Unmetric.

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New Business League: January 2017 update
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Mar 20, 2017

New Business League: January 2017 update

McCann and Carat start the year atop the charts.

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Rise of the all-powerful data science undergrads
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Mar 16, 2017

Rise of the all-powerful data science undergrads

As rocketing demand for data gurus sends salaries into orbit, educational institutions are ramping up efforts to train the next generation of talent to plug the gap.

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Digital ads 40% more effective when they hit consumers in the right mood
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Mar 15, 2017

Digital ads 40% more effective when they hit consumers in the right mood

Yahoo claims the study is one of the most comprehensive ever into the role of emotions in receptivity to advertising.

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Banking and finance industry social trends and top content
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Mar 14, 2017

Banking and finance industry social trends and top content

Engagement Meter: Unmetric provides the banking sector's top 10 recent posts, along with insights into social best practices for financial brands.

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Alibaba to draw almost one-third of China’s digital adspend: eMarketer
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Mar 9, 2017

Alibaba to draw almost one-third of China’s digital adspend: eMarketer

The giant is tipped to earn US$16 billion from digital advertising revenue this year.

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New Zealand the leading country for female entrepreneurs: MasterCard
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Mar 8, 2017

New Zealand the leading country for female entrepreneurs: MasterCard

Four more Asia-Pacific countries make the top end of the payment brand’s latest study on the conditions needed to promote women business owners.

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App engagement looms large for APAC marketers
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Mar 1, 2017

App engagement looms large for APAC marketers

A study by Econsultancy and Adobe shows that marketers in APAC are banking on app engagement, with personalisation as their strategy for the year ahead.

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Engagement Meter: February's top social-media brand campaigns and posts
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Mar 1, 2017

Engagement Meter: February's top social-media brand campaigns and posts

See how Axis Bank, Sunsilk, Nestea, KFC, Disney, Ponds and others made an impression in Engagement Meter, curated by Unmetric.

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Tricky APAC millennials want more rewards in exchange for brand loyalty
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Feb 28, 2017

Tricky APAC millennials want more rewards in exchange for brand loyalty

Young shoppers offer their custom according to which brands give them the most love, and they are weary of your old-fashioned loyalty programmes.

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Salaries: Comms pros in Australia, Singapore make more
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Feb 22, 2017

Salaries: Comms pros in Australia, Singapore make more

Latest study from Prospect and PublicAffairsAsia also shows more businesses accept flexible working.

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Mobile video increases pressure to make your point quickly
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Feb 21, 2017

Mobile video increases pressure to make your point quickly

Advertisers have less than a minute to make their point via video, after which viewership drops off dramatically, finds AOL.

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Media-agency revenue from new business fell in 2016, despite more wins
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Feb 21, 2017

Media-agency revenue from new business fell in 2016, despite more wins

R3 has published full-year data on global and APAC new-business wins, new-business revenue, top creative and media agencies, holding company performance and the biggest wins.

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