Latest study from Prospect and PublicAffairsAsia also shows more businesses accept flexible working.
Advertisers have less than a minute to make their point via video, after which viewership drops off dramatically, finds AOL.
R3 has published full-year data on global and APAC new-business wins, new-business revenue, top creative and media agencies, holding company performance and the biggest wins.
DDB edges past Publicis on the creative side, while Starcom makes a massive last-minute surge up the media table.
Engagement Meter: Unmetric provides the consumer-tech sector's top 10 recent posts, along with insights into social best practices for CE brands.
Digital ad spending in APAC this year is set to grow by double digits overall, but will remain below 20 percent in Southeast Asia, according to a new forecast from eMarketer and IAB Singapore.
See how Cadbury, Visa, Sony, KFC, AIS and others made an impression in Engagement Meter, curated by Unmetric.
One of the first shows to celebrate data and creativity is now accepting entries for 2017.
Consultancy’s latest study shows marketers and clients want much more digital capability from their PR firms than ever before.
The shift in women’s self-image has never been more apparent, according to an ongoing global study by J. Walter Thompson, and marketers need to connect with this change.
Engagement Meter: Unmetric provides the airline sector's top 10 recent posts, along with insights into social best practices for air-travel brands.
A Mintel study also highlights online versus offline preferences for buying particular products and the habits of more adventurous younger mums.
New report says Generation Z is the hardest to reach for advertisers in the region, with almost a quarter of the cohort using ad blockers.
In the creative table, McCann rises two spots at Publicis' expense, while in the media league OMD and Carat gain ground.
See how Amazon, Nissan, Panasonic, Garnier and others made an impression.
Engagement Meter: Unmetric provides the automotive sector's top 10 recent posts, along with insights into social best practices for automotive brands.
Embracing data and real-time metrics ought not to be done at the expense of building lasting brand love, writes OMD's Asia-Pacific CEO, Stephen Li
Publicis and Zenith move up while Isobar, McCann, PHD and OMD shift down.
Mindshare vaults up the media table, Isobar displaces McCann in creative.
Head of Consumer - Global PR Agency Negotiable Hong Kong
PR Manager – International market focus Negotiable Singapore
Associate Director, Technology Negotiable Singapore
Regional Communications Manager Negotiable Singapore
Account Executive/Account Manager Negotiable Singapore
Digital Art Director Negotiable Singapore
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