Data

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Asian health and beauty brands catching up with F&B: Kantar
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3 days ago

Asian health and beauty brands catching up with F&B: Kantar

Asian F&B brands grew twice as fast as their multinational counterparts over the past year.

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“I love a good crisis”: Bill Wohl’s busy week with 'WannaCry'
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May 24, 2017

“I love a good crisis”: Bill Wohl’s busy week with 'WannaCry'

If you sell data recovery, you too must be ready for a ransomware outbreak.

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Engagement Meter: May's top social-media brand campaigns and posts
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May 23, 2017

Engagement Meter: May's top social-media brand campaigns and posts

See how Magnum Malaysia, Tic Tac Thailand, Levi's Philippines, Canon India and others made an impression in the latest Engagement Meter, curated by Unmetric.

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New Business League: March 2017 update
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May 22, 2017

New Business League: March 2017 update

Rising: JWT, Saatchis, MediaCom, Zenith. Falling: Publicis, Y&R, Carat, Mindshare.

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Beyond ‘the click’: Industry urged to upgrade knowledge and methods
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May 19, 2017

Beyond ‘the click’: Industry urged to upgrade knowledge and methods

More core research and staff training is needed to ensure both transparency and efficient campaigns, according to a panel discussion hosted by Inskin.

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Brands to publishers: Give us more APAC mobile video inventory
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May 18, 2017

Brands to publishers: Give us more APAC mobile video inventory

New reports from AOL and PubMatic both see increased spending on mobile video advertising—a rich opportunity for publishers that can provide attractive inventory.

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The shopping habits of affluent APAC spenders on holiday
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May 16, 2017

The shopping habits of affluent APAC spenders on holiday

New research from Publicis addresses the appetite for global versus local brands, willingness to blow the budget and how meticulously shoppers from different countries plan their purchases.

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Innovation, big-picture strategy weigh on APAC CMO minds: R3
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May 11, 2017

Innovation, big-picture strategy weigh on APAC CMO minds: R3

Only 7 percent feel very prepared for future challenges.

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Alcohol sector: Social-media trends and top content
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May 10, 2017

Alcohol sector: Social-media trends and top content

Engagement Meter: Unmetric provides the alcohol sector's top 10 recent posts, along with insights into social best practices for beverage brands.

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Engagement Meter: April's top social-media brand campaigns and posts
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Apr 26, 2017

Engagement Meter: April's top social-media brand campaigns and posts

See how FBB, HP, Sony 7-Eleven, Pond's and others made an impression in the latest Engagement Meter, curated by Unmetric.

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Digital transformation? 7 in 10 APAC companies haven't really started
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Apr 25, 2017

Digital transformation? 7 in 10 APAC companies haven't really started

Only 17 percent of companies describe themselves as delivering a new digital experience.

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Tech talk: Brand safety, location data, third-party header bidding, more
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Apr 21, 2017

Tech talk: Brand safety, location data, third-party header bidding, more

Our latest adtech and martech roundup briefs you on news from MediaMath, SpotX, Comscore, Big Mobile, xAd and Hotmob.

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Finding the ‘marketing moment’: It’s all about location
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Apr 21, 2017

Finding the ‘marketing moment’: It’s all about location

The challenge is creating a platform where the data from mobile, location and OOH speak the same language.

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Pre-roll ads are the least interruptive, finds IPG study
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Apr 19, 2017

Pre-roll ads are the least interruptive, finds IPG study

83 percent of consumers said viewing wasn't disrupted by the non-skippable format.

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'Athbeauty': When fitness meets beauty
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Apr 19, 2017

'Athbeauty': When fitness meets beauty

The athbeauty trend is set to power into the market, giving rise to products with claims to enhance the skin pre-and post-workout.

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Home-appliance industry social-media trends and top content
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Apr 13, 2017

Home-appliance industry social-media trends and top content

Engagement Meter: Unmetric provides the home appliance sector's top 10 recent posts, along with insights into social best practices for white-goods brands.

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New Business League: February 2017 update
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Apr 10, 2017

New Business League: February 2017 update

Isobar, DDB, Dentsu, PHD and MediaCom make sizable gains.

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Thailand best in class, says first report on SEA brand safety and viewability
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Apr 6, 2017

Thailand best in class, says first report on SEA brand safety and viewability

Integral Ad Science analysed 20 billion impressions across advertisers in six SEA countries.

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Engagement Meter: March's top social-media brand campaigns and posts
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Mar 28, 2017

Engagement Meter: March's top social-media brand campaigns and posts

See how Durex,GE, BMW, DBS, Nando's and others made an impression in the latest Engagement Meter, curated by Unmetric.

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New Business League: January 2017 update
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Mar 20, 2017

New Business League: January 2017 update

McCann and Carat start the year atop the charts.

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