Data

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Salaries: Comms pros in Australia, Singapore make more
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3 days ago

Salaries: Comms pros in Australia, Singapore make more

Latest study from Prospect and PublicAffairsAsia also shows more businesses accept flexible working.

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Mobile video increases pressure to make your point quickly
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3 days ago

Mobile video increases pressure to make your point quickly

Advertisers have less than a minute to make their point via video, after which viewership drops off dramatically, finds AOL.

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Media-agency revenue from new business fell in 2016, despite more wins
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4 days ago

Media-agency revenue from new business fell in 2016, despite more wins

R3 has published full-year data on global and APAC new-business wins, new-business revenue, top creative and media agencies, holding company performance and the biggest wins.

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New Business League: 2016 year-end update
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Feb 16, 2017

New Business League: 2016 year-end update

DDB edges past Publicis on the creative side, while Starcom makes a massive last-minute surge up the media table.

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Consumer electronics social-media trends and top content
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Feb 15, 2017

Consumer electronics social-media trends and top content

Engagement Meter: Unmetric provides the consumer-tech sector's top 10 recent posts, along with insights into social best practices for CE brands.

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SEA trails in shift to digital channels: eMarketer
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Feb 6, 2017

SEA trails in shift to digital channels: eMarketer

Digital ad spending in APAC this year is set to grow by double digits overall, but will remain below 20 percent in Southeast Asia, according to a new forecast from eMarketer and IAB Singapore.

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Engagement Meter: January's top social-media brand campaigns and posts
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Feb 2, 2017

Engagement Meter: January's top social-media brand campaigns and posts

See how Cadbury, Visa, Sony, KFC, AIS and others made an impression in Engagement Meter, curated by Unmetric.

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6 things you didn't know about the Caples Awards
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Jan 26, 2017

6 things you didn't know about the Caples Awards

One of the first shows to celebrate data and creativity is now accepting entries for 2017.

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Huge demand for digital PR skills in China: R3
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Jan 24, 2017

Huge demand for digital PR skills in China: R3

Consultancy’s latest study shows marketers and clients want much more digital capability from their PR firms than ever before.

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Self-assured women make waves in Asia
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Jan 24, 2017

Self-assured women make waves in Asia

The shift in women’s self-image has never been more apparent, according to an ongoing global study by J. Walter Thompson, and marketers need to connect with this change.

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Airline industry social-media trends and top content
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Jan 18, 2017

Airline industry social-media trends and top content

Engagement Meter: Unmetric provides the airline sector's top 10 recent posts, along with insights into social best practices for air-travel brands.

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Formula safety still a prime concern of Chinese mums
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Jan 16, 2017

Formula safety still a prime concern of Chinese mums

A Mintel study also highlights online versus offline preferences for buying particular products and the habits of more adventurous younger mums.

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Gen Z challenges SEA brands: Kantar Millward Brown
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Jan 11, 2017

Gen Z challenges SEA brands: Kantar Millward Brown

New report says Generation Z is the hardest to reach for advertisers in the region, with almost a quarter of the cohort using ad blockers.

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New Business League: November 2016 update
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Jan 11, 2017

New Business League: November 2016 update

In the creative table, McCann rises two spots at Publicis' expense, while in the media league OMD and Carat gain ground.

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Engagement Meter: Social campaigns and posts that worked in December 2016
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Jan 5, 2017

Engagement Meter: Social campaigns and posts that worked in December 2016

See how Amazon, Nissan, Panasonic, Garnier and others made an impression.

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Automotive social-media trends and top content
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Dec 29, 2016

Automotive social-media trends and top content

Engagement Meter: Unmetric provides the automotive sector's top 10 recent posts, along with insights into social best practices for automotive brands.

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Let's stay human in 2017
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Dec 23, 2016

Let's stay human in 2017

Embracing data and real-time metrics ought not to be done at the expense of building lasting brand love, writes OMD's Asia-Pacific CEO, Stephen Li

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New Business League: October 2016 update
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Dec 21, 2016

New Business League: October 2016 update

Publicis and Zenith move up while Isobar, McCann, PHD and OMD shift down.

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New Business League: September 2016 update
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Dec 5, 2016

New Business League: September 2016 update

Mindshare vaults up the media table, Isobar displaces McCann in creative.

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