Data

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How accurate is mobile ad targeting?
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Feb 13, 2018

How accurate is mobile ad targeting?

TOP OF THE CHARTS: Nielsen SEA report confirms that mobile ads reach their intended targets at rates exceeding 'desktop' digital ads.

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Facebook updates measurement and interface for Page Insights
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Feb 12, 2018

Facebook updates measurement and interface for Page Insights

The update will dramatically impact the organic reach achieved by advertisers and agencies, while artificially raising the engagement rate as a net result.

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Google inks partnership with Getty Images, implements copyright disclaimers
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Feb 11, 2018

Google inks partnership with Getty Images, implements copyright disclaimers

Google has agreed to a partnership that will bind it to behave responsibly towards content creators.

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Microsoft coalesces sentiment analysis into Bing
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Feb 9, 2018

Microsoft coalesces sentiment analysis into Bing

Similar to the wireframe powering Google's featured snippets, Bing's sentiment analysis tool is aimed at giving users access to answers.

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Google’s Search Console exits beta
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Feb 8, 2018

Google’s Search Console exits beta

The final form of the Search Console has arrived, offering advertisers and agencies access to a tool that helps them understand site performance, indexing issues, and AMP status.

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Mobile video ad market soars in Southeast Asia: InMobi
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Feb 8, 2018

Mobile video ad market soars in Southeast Asia: InMobi

TOP OF THE CHARTS: New report reveals the exponential growth in mobile ads in the region, with Indonesia becoming one of the top markets globally.

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2017 new business revenue fell 10%: R3
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Feb 6, 2018

2017 new business revenue fell 10%: R3

TOP OF THE CHARTS: 'Increasingly piecemeal' assignments sent creative revenue plunging by nearly 17%, but media firms saw a 5.4% revenue increase.

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World sees Lenovo and Huawei as top China brands
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Feb 6, 2018

World sees Lenovo and Huawei as top China brands

Consumer-electronics firms are winning the race to become known outside China, finds a new report by Kantar Millward Brown, but some markets, like Japan, remain unconvinced.

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Three eye-opening charts on Myanmar consumers
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Feb 5, 2018

Three eye-opening charts on Myanmar consumers

TOP OF THE CHARTS: Myanmar boasts a young, trophy-shaped population profile, but how are consumers spending (or saving) their money, and how fast is income expected to rise?

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Amazon becomes most valuable brand, passing Apple and Google
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Feb 1, 2018

Amazon becomes most valuable brand, passing Apple and Google

Samsung ranks fourth, China's ICBC sits at 10th, and eight Chinese companies appear in the top 25 of the Brand Finance Global 500 list.

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Facebook forbids cryptocurrency ads
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Jan 31, 2018

Facebook forbids cryptocurrency ads

Taking on the likes of the Bitcoin, Facebook has officially barred advertisers of cryptocurrency from using its social network as an awareness platform.

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Bing outperforms Google AdWords: iProspect report
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Jan 29, 2018

Bing outperforms Google AdWords: iProspect report

Per the report, the cost per click (CPC) with Bing rose by 29% year on year, while its clickthrough rate (CTR) improved to be 57% higher than Google's.

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New Business League: December 2017 update
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Jan 29, 2018

New Business League: December 2017 update

R3 offers up its complete creative and media new-business tables for 2017 in APAC, plus December's top 10 creative and media wins.

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CNY 'great migration' equals opportunity for mobile-savvy marketers
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Jan 29, 2018

CNY 'great migration' equals opportunity for mobile-savvy marketers

With millions of trips made by road, rail and sea, the Lunar New Year holiday has created a captive mobile audience for marketers.

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APAC kids now have their own spending power
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Jan 23, 2018

APAC kids now have their own spending power

A study by TotallyAwesome shows almost all Asian children receive pocket money—and they are increasingly sure about where they want to spend it.

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Why 'heavy' buyers matter more than Byron Sharp says
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Jan 23, 2018

Why 'heavy' buyers matter more than Byron Sharp says

A study from Dunnhumby challenges received wisdom that marketers should target only light users, as the report's authors explain.

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Bangladesh, Mongolia, Sri Lanka among fast-growing media markets
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Jan 22, 2018

Bangladesh, Mongolia, Sri Lanka among fast-growing media markets

Cambodia and Myanmar also make Zenith's list of 30 up-and-coming markets, but Iran will be the fastest-growing market through 2020.

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Overwork in adland: More than 50% say health affected
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Jan 22, 2018

Overwork in adland: More than 50% say health affected

Overstressed, underappreciated, uncompensated and always-on: Breaking down our exclusive survey.

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YouTube updates monetization eligibility criteria
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Jan 17, 2018

YouTube updates monetization eligibility criteria

In an effort to assure advertisers and agencies on brand safety, Google has announced two new requirements for video creators that intend to join the YouTube Partner Program.

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Loyalty-program emails are actively ignored: Return Path
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Jan 16, 2018

Loyalty-program emails are actively ignored: Return Path

A report by Return Path provides benchmarks for the 10 most common types of marketing messages.

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