Affluent Asian consumers have yet to fully embrace digital media, according to an Ipsos study.
Still insisting that Alibaba is not an ecommerce company but a data services firm, Chris Tung talks about the latest efforts to help brands leverage data.
Campaign is polling marcomms professionals in Asia-Pacific on workloads and overtime hours. Help us find out how much midnight oil our industry is burning.
Examining over 60,000 Google AdWords Expanded Text Ads, NetElixir's 'Ad Copy Championship' looks at the choices that drove the highest conversion.
New research finds that other than a few sectors, consumers prefer big companies rather than local players.
Google's algorithm still considers direct site visits as the best indicator of a relevance and value for users, adding to the domain authority.
Growth in the APAC region will come from focusing on premium inventory, the consolidation of DMPs and SSPs, and the focus on ROI, according to a new report from Zenith.
New options include building custom audiences based on intent, A/B testing and serving special deals without having to update ads.
New research from Allison+Partners shows such consumers are crucial to driving brand awareness.
And three-quarters believe agencies do not accurately measure programmatic.
The latest updates by Facebook mirror the Go Global initiative by Google, in that they focus on cross-border growth for advertisers.
A study by Kantar Millward Brown and Saïd Business School at the University of Oxford shows Facebook and Instagram campaigns positively impact attitudes.
This edition of Unmetric's Engagement Meter focuses on Instagram, including evidence that it generates 2.5x the engagement of Facebook and Twitter, plus the top posts from around the region in the last month.
Ahead of Alibaba's massive ecommerce—sorry, we mean 'new retail'—event Saturday, we gather forecasts on what will consumers buy, how JD.com will counter and what numbers we can expect to see.
The ability to mine emotional information separates winning brands from losing ones, and will be even more crucial as tech develops, according to Unruly's global insight lead.
Isobar moves into second on the creative table; Starcom makes a big leap up the media list.
We caught up with the outspoken founder & CEO of VaynerMedia to learn his perspective on the macro issues plaguing the business of advertising.
Tourism authority for tiny country accentuates its cultural appeal in a B2C marketing effort.
Following a four-year corruption investigation, the head of Orientm McCann has been arrested along with seven other agency owners and four political figures.
Of the 150 women whose online experiences were examined, on average each was subjected to over 40,000 abusive tweets, including threats of sexual violence, over six months.
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