Our latest adtech and martech roundup briefs you on news from MediaMath, SpotX, Comscore, Big Mobile, xAd and Hotmob.
The challenge is creating a platform where the data from mobile, location and OOH speak the same language.
83 percent of consumers said viewing wasn't disrupted by the non-skippable format.
The athbeauty trend is set to power into the market, giving rise to products with claims to enhance the skin pre-and post-workout.
Engagement Meter: Unmetric provides the home appliance sector's top 10 recent posts, along with insights into social best practices for white-goods brands.
Isobar, DDB, Dentsu, PHD and MediaCom make sizable gains.
Integral Ad Science analysed 20 billion impressions across advertisers in six SEA countries.
See how Durex,GE, BMW, DBS, Nando's and others made an impression in the latest Engagement Meter, curated by Unmetric.
McCann and Carat start the year atop the charts.
As rocketing demand for data gurus sends salaries into orbit, educational institutions are ramping up efforts to train the next generation of talent to plug the gap.
Yahoo claims the study is one of the most comprehensive ever into the role of emotions in receptivity to advertising.
Engagement Meter: Unmetric provides the banking sector's top 10 recent posts, along with insights into social best practices for financial brands.
The giant is tipped to earn US$16 billion from digital advertising revenue this year.
Four more Asia-Pacific countries make the top end of the payment brand’s latest study on the conditions needed to promote women business owners.
A study by Econsultancy and Adobe shows that marketers in APAC are banking on app engagement, with personalisation as their strategy for the year ahead.
See how Axis Bank, Sunsilk, Nestea, KFC, Disney, Ponds and others made an impression in Engagement Meter, curated by Unmetric.
Young shoppers offer their custom according to which brands give them the most love, and they are weary of your old-fashioned loyalty programmes.
Latest study from Prospect and PublicAffairsAsia also shows more businesses accept flexible working.
Advertisers have less than a minute to make their point via video, after which viewership drops off dramatically, finds AOL.
R3 has published full-year data on global and APAC new-business wins, new-business revenue, top creative and media agencies, holding company performance and the biggest wins.
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