Nielsen dispels four misconceptions about the rural market, addressing common concerns of CMOs and distribution partners.
Not content with just ecommerce, Alibaba also wants to enable the offline retail market
In order to succeed in the ASEAN region, new market entrants must understand the takeoff points that make or break categories and align their distributors across nations.
See how HP, Ford, Panasonic, Sun Life and more got reactions in the latest Engagement Meter, curated by Unmetric.
Agoda, Lazada, and Singapore Airlines also rank highly in MDEX report from Ansible and YouGov.
Chris Tung, chief marketing officer of Alibaba Group, speaks to Atifa Silk on how data-driven marketing will allow consumers to better know themselves
Jeff Green, founder and CEO of The Trade Desk, among lineup of speakers and panelists set to address the state of programmatic play
And 37 percent have said 'I love you' to the voice that lives inside their smartphone or home speaker, according to a report by JWT and Mindshare—which also has more serious findings for brands.
JWT, DDB and Dentsu move up the creative table, while Dentsu Media leaps up the media chart.
Digital ad spend is also set to overtake TV ad spend in the region for the first time in 2017, says the agency's latest report.
Engagement Meter: Unmetric provides the home-care industry's top 10 recent posts, plus insights into social-media best practices.
Asian F&B brands grew twice as fast as their multinational counterparts over the past year.
If you sell data recovery, you too must be ready for a ransomware outbreak.
See how Magnum Malaysia, Tic Tac Thailand, Levi's Philippines, Canon India and others made an impression in the latest Engagement Meter, curated by Unmetric.
Rising: JWT, Saatchis, MediaCom, Zenith. Falling: Publicis, Y&R, Carat, Mindshare.
More core research and staff training is needed to ensure both transparency and efficient campaigns, according to a panel discussion hosted by Inskin.
New reports from AOL and PubMatic both see increased spending on mobile video advertising—a rich opportunity for publishers that can provide attractive inventory.
New research from Publicis addresses the appetite for global versus local brands, willingness to blow the budget and how meticulously shoppers from different countries plan their purchases.
Only 7 percent feel very prepared for future challenges.
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