Data

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Rise of the all-powerful data science undergrads
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Mar 16, 2017

Rise of the all-powerful data science undergrads

As rocketing demand for data gurus sends salaries into orbit, educational institutions are ramping up efforts to train the next generation of talent to plug the gap.

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Digital ads 40% more effective when they hit consumers in the right mood
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Mar 15, 2017

Digital ads 40% more effective when they hit consumers in the right mood

Yahoo claims the study is one of the most comprehensive ever into the role of emotions in receptivity to advertising.

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Banking and finance industry social trends and top content
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Mar 14, 2017

Banking and finance industry social trends and top content

Engagement Meter: Unmetric provides the banking sector's top 10 recent posts, along with insights into social best practices for financial brands.

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Alibaba to draw almost one-third of China’s digital adspend: eMarketer
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Mar 9, 2017

Alibaba to draw almost one-third of China’s digital adspend: eMarketer

The giant is tipped to earn US$16 billion from digital advertising revenue this year.

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New Zealand the leading country for female entrepreneurs: MasterCard
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Mar 8, 2017

New Zealand the leading country for female entrepreneurs: MasterCard

Four more Asia-Pacific countries make the top end of the payment brand’s latest study on the conditions needed to promote women business owners.

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App engagement looms large for APAC marketers
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Mar 1, 2017

App engagement looms large for APAC marketers

A study by Econsultancy and Adobe shows that marketers in APAC are banking on app engagement, with personalisation as their strategy for the year ahead.

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Engagement Meter: February's top social-media brand campaigns and posts
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Mar 1, 2017

Engagement Meter: February's top social-media brand campaigns and posts

See how Axis Bank, Sunsilk, Nestea, KFC, Disney, Ponds and others made an impression in Engagement Meter, curated by Unmetric.

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Tricky APAC millennials want more rewards in exchange for brand loyalty
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Feb 28, 2017

Tricky APAC millennials want more rewards in exchange for brand loyalty

Young shoppers offer their custom according to which brands give them the most love, and they are weary of your old-fashioned loyalty programmes.

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Salaries: Comms pros in Australia, Singapore make more
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Feb 22, 2017

Salaries: Comms pros in Australia, Singapore make more

Latest study from Prospect and PublicAffairsAsia also shows more businesses accept flexible working.

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Mobile video increases pressure to make your point quickly
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Feb 21, 2017

Mobile video increases pressure to make your point quickly

Advertisers have less than a minute to make their point via video, after which viewership drops off dramatically, finds AOL.

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Media-agency revenue from new business fell in 2016, despite more wins
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Feb 21, 2017

Media-agency revenue from new business fell in 2016, despite more wins

R3 has published full-year data on global and APAC new-business wins, new-business revenue, top creative and media agencies, holding company performance and the biggest wins.

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New Business League: 2016 year-end update
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Feb 16, 2017

New Business League: 2016 year-end update

DDB edges past Publicis on the creative side, while Starcom makes a massive last-minute surge up the media table.

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Consumer electronics social-media trends and top content
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Feb 15, 2017

Consumer electronics social-media trends and top content

Engagement Meter: Unmetric provides the consumer-tech sector's top 10 recent posts, along with insights into social best practices for CE brands.

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SEA trails in shift to digital channels: eMarketer
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Feb 6, 2017

SEA trails in shift to digital channels: eMarketer

Digital ad spending in APAC this year is set to grow by double digits overall, but will remain below 20 percent in Southeast Asia, according to a new forecast from eMarketer and IAB Singapore.

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Engagement Meter: January's top social-media brand campaigns and posts
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Feb 2, 2017

Engagement Meter: January's top social-media brand campaigns and posts

See how Cadbury, Visa, Sony, KFC, AIS and others made an impression in Engagement Meter, curated by Unmetric.

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6 things you didn't know about the Caples Awards
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Jan 26, 2017

6 things you didn't know about the Caples Awards

One of the first shows to celebrate data and creativity is now accepting entries for 2017.

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Huge demand for digital PR skills in China: R3
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Jan 24, 2017

Huge demand for digital PR skills in China: R3

Consultancy’s latest study shows marketers and clients want much more digital capability from their PR firms than ever before.

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Self-assured women make waves in Asia
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Jan 24, 2017

Self-assured women make waves in Asia

The shift in women’s self-image has never been more apparent, according to an ongoing global study by J. Walter Thompson, and marketers need to connect with this change.

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Airline industry social-media trends and top content
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Jan 18, 2017

Airline industry social-media trends and top content

Engagement Meter: Unmetric provides the airline sector's top 10 recent posts, along with insights into social best practices for air-travel brands.

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Formula safety still a prime concern of Chinese mums
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Jan 16, 2017

Formula safety still a prime concern of Chinese mums

A Mintel study also highlights online versus offline preferences for buying particular products and the habits of more adventurous younger mums.

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