As rocketing demand for data gurus sends salaries into orbit, educational institutions are ramping up efforts to train the next generation of talent to plug the gap.
Yahoo claims the study is one of the most comprehensive ever into the role of emotions in receptivity to advertising.
Engagement Meter: Unmetric provides the banking sector's top 10 recent posts, along with insights into social best practices for financial brands.
The giant is tipped to earn US$16 billion from digital advertising revenue this year.
Four more Asia-Pacific countries make the top end of the payment brand’s latest study on the conditions needed to promote women business owners.
A study by Econsultancy and Adobe shows that marketers in APAC are banking on app engagement, with personalisation as their strategy for the year ahead.
See how Axis Bank, Sunsilk, Nestea, KFC, Disney, Ponds and others made an impression in Engagement Meter, curated by Unmetric.
Young shoppers offer their custom according to which brands give them the most love, and they are weary of your old-fashioned loyalty programmes.
Latest study from Prospect and PublicAffairsAsia also shows more businesses accept flexible working.
Advertisers have less than a minute to make their point via video, after which viewership drops off dramatically, finds AOL.
R3 has published full-year data on global and APAC new-business wins, new-business revenue, top creative and media agencies, holding company performance and the biggest wins.
DDB edges past Publicis on the creative side, while Starcom makes a massive last-minute surge up the media table.
Engagement Meter: Unmetric provides the consumer-tech sector's top 10 recent posts, along with insights into social best practices for CE brands.
Digital ad spending in APAC this year is set to grow by double digits overall, but will remain below 20 percent in Southeast Asia, according to a new forecast from eMarketer and IAB Singapore.
See how Cadbury, Visa, Sony, KFC, AIS and others made an impression in Engagement Meter, curated by Unmetric.
One of the first shows to celebrate data and creativity is now accepting entries for 2017.
Consultancy’s latest study shows marketers and clients want much more digital capability from their PR firms than ever before.
The shift in women’s self-image has never been more apparent, according to an ongoing global study by J. Walter Thompson, and marketers need to connect with this change.
Engagement Meter: Unmetric provides the airline sector's top 10 recent posts, along with insights into social best practices for air-travel brands.
A Mintel study also highlights online versus offline preferences for buying particular products and the habits of more adventurous younger mums.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins