The company announces an automated process by which its customers will be refunded.
Initially making the app available to more than 300 million smartphone users in India, Google also aims to take on mobile wallet titans such as Paytm in other markets.
Industry experts weigh in on whether the most recent Facebook controversy is a serious issue or merely a distraction from effective planning.
Engagement Meter: Unmetric reviews the sector's top 10 recent posts, plus insights into social-media best practices.
AdColony is topping charts in a market searching for transparency.
Everyone has done well. Second-tier brands have done better. Cadillac, for example, reported a 71-percent sales increase, and Lincoln 97 percent.
YouTube's party at the All That Matters conference in Singapore was an inflatable-heavy affair.
An upcoming update in iOS 11 will give users a clean slate as far as cookies are concerned. That's bad news for advertisers and demand-side platforms.
Google-sponsored research revealed disparities between perception and practice among both consumers and corporations.
With publishers, an AI-enabled app, and Android device makers all playing roles, the company says it is arming advertisers with a better ability to target consumers according to mood and intent.
A Mintel study looks into the gender views of consumers from Thailand, Indonesia and Australia to see how these relate to their perception of ads.
TIP SHEET: We look into three concerns about location-based marketing: that it gives false footfall numbers, fails to account for duplicate device impressions, and is only good for incremental sales.
After an exhaustive pitch process, Engro Corp has hired a new agency to improve its brand sentiment in Pakistan.
TOP OF THE CHARTS: The company's latest forecast predicts healthy growth for "fast-track Asia", but tepid results for the more mature markets.
Injecting upwards of US$2.5 million into its Southeast Asia market domination plans, the software business intends to triple its customer base by 2020.
Demographics don't hold much use to marketers anymore since they can't help connect brands with consumers in their correct state of mind, writes Mindshare's head of strategy for North Asia.
Safety-conscious brands and a lack of trader talent drove the company to create what it says is the first independent Asean private marketplace.
McCann, Publicis and UM make gains, while LVMH win puts GroupM on the table, in R3's latest accounting of account wins and losses.
The latest updates will allow digital marketers to limit the impressions of their ads based on the product inventory in stock and also know which ads appeared in the coveted ad spots.
Performance oriented digital marketers stand to gain if the new AdWords update can truly optimize for the sake of conversions instead of cost per click.
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