Data

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Airline industry social-media trends and top content
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1 day ago

Airline industry social-media trends and top content

Engagement Meter: Unmetric provides the airline sector's top 10 recent posts, along with insights into social best practices for air-travel brands.

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Formula safety still a prime concern of Chinese mums
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3 days ago

Formula safety still a prime concern of Chinese mums

A Mintel study also highlights online versus offline preferences for buying particular products and the habits of more adventurous younger mums.

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Gen Z challenges SEA brands: Kantar Millward Brown
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Jan 11, 2017

Gen Z challenges SEA brands: Kantar Millward Brown

New report says Generation Z is the hardest to reach for advertisers in the region, with almost a quarter of the cohort using ad blockers.

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New Business League: November 2016 update
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Jan 11, 2017

New Business League: November 2016 update

In the creative table, McCann rises two spots at Publicis' expense, while in the media league OMD and Carat gain ground.

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Engagement Meter: Social campaigns and posts that worked in December 2016
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Jan 5, 2017

Engagement Meter: Social campaigns and posts that worked in December 2016

See how Amazon, Nissan, Panasonic, Garnier and others made an impression.

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Automotive social-media trends and top content
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Dec 29, 2016

Automotive social-media trends and top content

Engagement Meter: Unmetric provides the automotive sector's top 10 recent posts, along with insights into social best practices for automotive brands.

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Let's stay human in 2017
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Dec 23, 2016

Let's stay human in 2017

Embracing data and real-time metrics ought not to be done at the expense of building lasting brand love, writes OMD's Asia-Pacific CEO, Stephen Li

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New Business League: October 2016 update
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Dec 21, 2016

New Business League: October 2016 update

Publicis and Zenith move up while Isobar, McCann, PHD and OMD shift down.

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New Business League: September 2016 update
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Dec 5, 2016

New Business League: September 2016 update

Mindshare vaults up the media table, Isobar displaces McCann in creative.

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Engagement Meter: Social campaigns and posts that worked
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Dec 1, 2016

Engagement Meter: Social campaigns and posts that worked

How Changi Airport, SunFeast, Sennheiser, KFC, AirAsia and more made an impression.

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Unintentional searches can end up in more purchases: Study
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Nov 28, 2016

Unintentional searches can end up in more purchases: Study

Brands should make accidental online encounters a deliberate part of their strategy.

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Marketing to Japan's insecure generation
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Nov 28, 2016

Marketing to Japan's insecure generation

Having grown up online, young Japanese see their smartphones as an extension of their physical being, and follow an intricate etiquette governing social interaction.

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Challenging times ahead for CMOs: Oracle survey
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Nov 25, 2016

Challenging times ahead for CMOs: Oracle survey

Marketers need more support as they transition from marketing and campaign management, to an era of customer experience, according to an Oracle survey.

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Tech Talk: Muzaara, Narratrs and Oracle
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Nov 25, 2016

Tech Talk: Muzaara, Narratrs and Oracle

A weekly roundup of tech news and announcements.

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OMG Australia plugs in to Spotify with The Trade Desk
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Nov 23, 2016

OMG Australia plugs in to Spotify with The Trade Desk

Media agency lays claim to being the first in the market to seriously embrace programmatic audio for client campaigns.

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Sharing is caring: Consumers who share more likely to convert
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Nov 23, 2016

Sharing is caring: Consumers who share more likely to convert

Tracking and taking advantage of sharing activity is an easy and effective strategy, according to RadiumOne.

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Tencent offers brands guided gateway to Chinese tourists
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Nov 21, 2016

Tencent offers brands guided gateway to Chinese tourists

Tencent IBG launches international ad solutions in Singapore to support brands seeking to engage Chinese visitors.

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Dentsu Sports Asia ties up with Olympic Council of Malaysia
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Nov 21, 2016

Dentsu Sports Asia ties up with Olympic Council of Malaysia

Four-year deal grants sports marketing agency exclusive rights to market and acquire sponsors for Malaysia’s National Olympic Committee.

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Tech Talk: WPP, Spotify, Smaato, Facebook, MediaMath and more
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Nov 18, 2016

Tech Talk: WPP, Spotify, Smaato, Facebook, MediaMath and more

A weekly roundup of tech news and announcements.

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