Data

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Google to refund advertisers duped by ad fraud
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1 day ago

Google to refund advertisers duped by ad fraud

The company announces an automated process by which its customers will be refunded.

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Google launches Tez payments app
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Sep 21, 2017

Google launches Tez payments app

Initially making the app available to more than 300 million smartphone users in India, Google also aims to take on mobile wallet titans such as Paytm in other markets.

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Has the Facebook audience inflation issue been overblown?
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Sep 21, 2017

Has the Facebook audience inflation issue been overblown?

Industry experts weigh in on whether the most recent Facebook controversy is a serious issue or merely a distraction from effective planning.

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Non-alcoholic beverages: Social-media marketing trends and top content
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Sep 21, 2017

Non-alcoholic beverages: Social-media marketing trends and top content

Engagement Meter: Unmetric reviews the sector's top 10 recent posts, plus insights into social-media best practices.

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China’s luxury car market: Second-tier brands gain ground
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Sep 18, 2017

China’s luxury car market: Second-tier brands gain ground

Everyone has done well. Second-tier brands have done better. Cadillac, for example, reported a 71-percent sales increase, and Lincoln 97 percent.

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Eye on Events: YouTube pool party, Singapore
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Sep 18, 2017

Eye on Events: YouTube pool party, Singapore

YouTube's party at the All That Matters conference in Singapore was an inflatable-heavy affair.

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How an Apple update devalues DSPs
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Sep 18, 2017

How an Apple update devalues DSPs

An upcoming update in iOS 11 will give users a clean slate as far as cookies are concerned. That's bad news for advertisers and demand-side platforms.

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At work versus at play, Hongkongers are different animals, digitally speaking
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Sep 13, 2017

At work versus at play, Hongkongers are different animals, digitally speaking

Google-sponsored research revealed disparities between perception and practice among both consumers and corporations.

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Better targeting starts with knowing content habits: OpenDNA
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Sep 13, 2017

Better targeting starts with knowing content habits: OpenDNA

With publishers, an AI-enabled app, and Android device makers all playing roles, the company says it is arming advertisers with a better ability to target consumers according to mood and intent.

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Gender and the business of advertising
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Sep 13, 2017

Gender and the business of advertising

A Mintel study looks into the gender views of consumers from Thailand, Indonesia and Australia to see how these relate to their perception of ads.

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3 common misconceptions about location-based marketing
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Sep 12, 2017

3 common misconceptions about location-based marketing

TIP SHEET: We look into three concerns about location-based marketing: that it gives false footfall numbers, fails to account for duplicate device impressions, and is only good for incremental sales.

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Engro appoints Bond Advertising in Pakistan
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Sep 12, 2017

Engro appoints Bond Advertising in Pakistan

After an exhaustive pitch process, Engro Corp has hired a new agency to improve its brand sentiment in Pakistan.

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A tale of two Asias in Zenith's adspend forecast
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Sep 11, 2017

A tale of two Asias in Zenith's adspend forecast

TOP OF THE CHARTS: The company's latest forecast predicts healthy growth for "fast-track Asia", but tepid results for the more mature markets.

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Qualtrics names Singapore as Southeast Asia HQ
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Sep 11, 2017

Qualtrics names Singapore as Southeast Asia HQ

Injecting upwards of US$2.5 million into its Southeast Asia market domination plans, the software business intends to triple its customer base by 2020.

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The death of the demographic
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Sep 11, 2017

The death of the demographic

Demographics don't hold much use to marketers anymore since they can't help connect brands with consumers in their correct state of mind, writes Mindshare's head of strategy for North Asia.

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Why CtrlShift launched a premium inventory marketplace for Asean
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Sep 6, 2017

Why CtrlShift launched a premium inventory marketplace for Asean

Safety-conscious brands and a lack of trader talent drove the company to create what it says is the first independent Asean private marketplace.

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New Business League: July 2017 update
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Sep 6, 2017

New Business League: July 2017 update

McCann, Publicis and UM make gains, while LVMH win puts GroupM on the table, in R3's latest accounting of account wins and losses.

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Google Adwords updates touch on creative and shopper experience
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Sep 5, 2017

Google Adwords updates touch on creative and shopper experience

The latest updates will allow digital marketers to limit the impressions of their ads based on the product inventory in stock and also know which ads appeared in the coveted ad spots.

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Google AdWords updates to aid conversion rate optimization
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Sep 4, 2017

Google AdWords updates to aid conversion rate optimization

Performance oriented digital marketers stand to gain if the new AdWords update can truly optimize for the sake of conversions instead of cost per click.

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