Data

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Four Vietnam marketing myths, busted
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Jul 12, 2017

Four Vietnam marketing myths, busted

Nielsen dispels four misconceptions about the rural market, addressing common concerns of CMOs and distribution partners.

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Alibaba going all out on ‘new retail’
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Jul 11, 2017

Alibaba going all out on ‘new retail’

Not content with just ecommerce, Alibaba also wants to enable the offline retail market

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CMOs should activate categories on a micro region basis: Nielsen
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Jul 5, 2017

CMOs should activate categories on a micro region basis: Nielsen

In order to succeed in the ASEAN region, new market entrants must understand the takeoff points that make or break categories and align their distributors across nations.

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Engagement Meter: June's top social-media brand campaigns and posts
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Jul 3, 2017

Engagement Meter: June's top social-media brand campaigns and posts

See how HP, Ford, Panasonic, Sun Life and more got reactions in the latest Engagement Meter, curated by Unmetric.

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Expedia, Airbnb, Amazon: Asia's most mobile-ready brands
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Jun 29, 2017

Expedia, Airbnb, Amazon: Asia's most mobile-ready brands

Agoda, Lazada, and Singapore Airlines also rank highly in MDEX report from Ansible and YouGov.

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Three-quarters of smartphone users
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Jun 20, 2017

Three-quarters of smartphone users "crave intimacy" with voice assistants

And 37 percent have said 'I love you' to the voice that lives inside their smartphone or home speaker, according to a report by JWT and Mindshare—which also has more serious findings for brands.

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New Business League: April 2017 update
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Jun 20, 2017

New Business League: April 2017 update

JWT, DDB and Dentsu move up the creative table, while Dentsu Media leaps up the media chart.

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APAC ad growth speeds up, bucking global trend: Magna report
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Jun 15, 2017

APAC ad growth speeds up, bucking global trend: Magna report

Digital ad spend is also set to overtake TV ad spend in the region for the first time in 2017, says the agency's latest report.

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Home-care industry social trends and top content
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Jun 14, 2017

Home-care industry social trends and top content

Engagement Meter: Unmetric provides the home-care industry's top 10 recent posts, plus insights into social-media best practices.

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Asian health and beauty brands catching up with F&B: Kantar
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May 26, 2017

Asian health and beauty brands catching up with F&B: Kantar

Asian F&B brands grew twice as fast as their multinational counterparts over the past year.

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“I love a good crisis”: Bill Wohl’s busy week with 'WannaCry'
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May 24, 2017

“I love a good crisis”: Bill Wohl’s busy week with 'WannaCry'

If you sell data recovery, you too must be ready for a ransomware outbreak.

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Engagement Meter: May's top social-media brand campaigns and posts
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May 23, 2017

Engagement Meter: May's top social-media brand campaigns and posts

See how Magnum Malaysia, Tic Tac Thailand, Levi's Philippines, Canon India and others made an impression in the latest Engagement Meter, curated by Unmetric.

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New Business League: March 2017 update
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May 22, 2017

New Business League: March 2017 update

Rising: JWT, Saatchis, MediaCom, Zenith. Falling: Publicis, Y&R, Carat, Mindshare.

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Beyond ‘the click’: Industry urged to upgrade knowledge and methods
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May 19, 2017

Beyond ‘the click’: Industry urged to upgrade knowledge and methods

More core research and staff training is needed to ensure both transparency and efficient campaigns, according to a panel discussion hosted by Inskin.

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Brands to publishers: Give us more APAC mobile video inventory
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May 18, 2017

Brands to publishers: Give us more APAC mobile video inventory

New reports from AOL and PubMatic both see increased spending on mobile video advertising—a rich opportunity for publishers that can provide attractive inventory.

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The shopping habits of affluent APAC spenders on holiday
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May 16, 2017

The shopping habits of affluent APAC spenders on holiday

New research from Publicis addresses the appetite for global versus local brands, willingness to blow the budget and how meticulously shoppers from different countries plan their purchases.

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Innovation, big-picture strategy weigh on APAC CMO minds: R3
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May 11, 2017

Innovation, big-picture strategy weigh on APAC CMO minds: R3

Only 7 percent feel very prepared for future challenges.

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