Data

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Don't put all your money in digital to reach affluent Asians: Ipsos
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2 hours ago

Don't put all your money in digital to reach affluent Asians: Ipsos

Affluent Asian consumers have yet to fully embrace digital media, according to an Ipsos study.

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Brands, I’m part of your marketing team: Alibaba CMO
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1 day ago

Brands, I’m part of your marketing team: Alibaba CMO

Still insisting that Alibaba is not an ecommerce company but a data services firm, Chris Tung talks about the latest efforts to help brands leverage data.

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How much do you work? Take Campaign's survey
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2 days ago

How much do you work? Take Campaign's survey

Campaign is polling marcomms professionals in Asia-Pacific on workloads and overtime hours. Help us find out how much midnight oil our industry is burning.

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Branded copy has a positive impact on ad performance: NetElixer
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2 days ago

Branded copy has a positive impact on ad performance: NetElixer

Examining over 60,000 Google AdWords Expanded Text Ads, NetElixir's 'Ad Copy Championship' looks at the choices that drove the highest conversion.

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Global brands winning with consumers: Nielsen
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3 days ago

Global brands winning with consumers: Nielsen

New research finds that other than a few sectors, consumers prefer big companies rather than local players.

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Direct website traffic is the most influential ranking factor: SEMrush
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3 days ago

Direct website traffic is the most influential ranking factor: SEMrush

Google's algorithm still considers direct site visits as the best indicator of a relevance and value for users, adding to the domain authority.

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Programmatic to trade two-thirds of global display ads by 2019: Zenith
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4 days ago

Programmatic to trade two-thirds of global display ads by 2019: Zenith

Growth in the APAC region will come from focusing on premium inventory, the consolidation of DMPs and SSPs, and the focus on ROI, according to a new report from Zenith.

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Google adds features to AdWords
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Nov 17, 2017

Google adds features to AdWords

New options include building custom audiences based on intent, A/B testing and serving special deals without having to update ads.

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Hyper-engaged Asian consumers key to driving sales
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Nov 17, 2017

Hyper-engaged Asian consumers key to driving sales

New research from Allison+Partners shows such consumers are crucial to driving brand awareness.

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Most marketers believe media agencies have not adapted to programmatic
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Nov 17, 2017

Most marketers believe media agencies have not adapted to programmatic

And three-quarters believe agencies do not accurately measure programmatic.

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Facebook reveals four ad products for reaching across borders
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Nov 14, 2017

Facebook reveals four ad products for reaching across borders

The latest updates by Facebook mirror the Go Global initiative by Google, in that they focus on cross-border growth for advertisers.

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Good news, social media advertising really does work for brand building...mostly
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Nov 10, 2017

Good news, social media advertising really does work for brand building...mostly

A study by Kantar Millward Brown and Saïd Business School at the University of Oxford shows Facebook and Instagram campaigns positively impact attitudes.

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Any brand not leveraging Instagram is losing out
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Nov 10, 2017

Any brand not leveraging Instagram is losing out

This edition of Unmetric's Engagement Meter focuses on Instagram, including evidence that it generates 2.5x the engagement of Facebook and Twitter, plus the top posts from around the region in the last month.

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Singles Day: Big questions and predictions for China's huge online shopping festival
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Nov 9, 2017

Singles Day: Big questions and predictions for China's huge online shopping festival

Ahead of Alibaba's massive ecommerce—sorry, we mean 'new retail'—event Saturday, we gather forecasts on what will consumers buy, how JD.com will counter and what numbers we can expect to see.

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Emotional data is not an oxymoron: Unruly's take on engagement
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Nov 8, 2017

Emotional data is not an oxymoron: Unruly's take on engagement

The ability to mine emotional information separates winning brands from losing ones, and will be even more crucial as tech develops, according to Unruly's global insight lead.

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New Business League: September 2017 update
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Nov 1, 2017

New Business League: September 2017 update

Isobar moves into second on the creative table; Starcom makes a big leap up the media list.

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VaynerMedia set to enter Asia via Singapore in 2018
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Oct 26, 2017

VaynerMedia set to enter Asia via Singapore in 2018

We caught up with the outspoken founder & CEO of VaynerMedia to learn his perspective on the macro issues plaguing the business of advertising.

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Monaco hosts film festival as content-marketing platform
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Oct 25, 2017

Monaco hosts film festival as content-marketing platform

Tourism authority for tiny country accentuates its cultural appeal in a B2C marketing effort.

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Orientm McCann president arrested on corruption charges in Pakistan
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Oct 24, 2017

Orientm McCann president arrested on corruption charges in Pakistan

Following a four-year corruption investigation, the head of Orientm McCann has been arrested along with seven other agency owners and four political figures.

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Women in power face sexual harassment online and in the media every day
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Oct 24, 2017

Women in power face sexual harassment online and in the media every day

Of the 150 women whose online experiences were examined, on average each was subjected to over 40,000 abusive tweets, including threats of sexual violence, over six months.

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