Nov 6, 2009

Yomost | Explore YoMoments | Vietnam

Food and beverage conglomerate FrieslandCampina in Vietnam has assigned branding and marketing agency red | Brand Builders to develop a digital promotion for its Yomost yoghurt line.

The Explore YoMoments microsite supports the recent upgrade of Yomost’s image as a healthier choice with less sugar and more fruit juice earlier this year. As a platform to earn points upon purchases of Yomost, the website updatea fans on the latest promotion and prizes like the MacBook Air, Samsung Omnia, Olympus cameras and more. Registered users can monitor their scores to compete for the top rankings and win prizes accordingly.





Credits:
Project Explore YoMoments
Client FrieslandCampina Vietnam
Creative digital agency red | Brand Builders
Copywriter Phan Anh Dao
Art director Phan Anh Dao
Exposure Television, online



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