Adrian Peter Tse
Dec 4, 2015

WSJ experiments with virtual reality, open-sources mobile code

HONG KONG - While virtual reality has its challenges and limitations, The Wall Street Journal’s global head of visuals, Jessica Yu, believes that “getting in early and experimenting” is key to the medium’s success in the future.

WSJ has just released a special series focusing on the world in 2050 featuring virtual-reality technology, including a country report on Japan

The project, sponsored by BMW, is editorial-led with a focus on storytelling innovation, audience engagement and supporting the development of this new technology.

During a visit to Hong Kong, Yu told Campaign Asia-Pacific that the WSJ will be open-sourcing its virtual-reality mobile code, which the company developed internally for its digital platform.

“We want to work collaboratively with other media organisations to shape the future of telling stories using this medium,” said Yu.

In addition to empowering developers in media organisations, Yu added that trying different approaches to VR storytelling, including the use of 360 video, is paramount to understanding the medium and platform as “any rules are yet to be defined”.

So far, WSJ has released a few VR feature stories.

Similarly, in October, The New York Times partnered with Google on a virtual-reality project, which included the distribution of more than 1 million cardboard VR viewers to subscribers. 

 

WSJ's guide for readers wanting to get the full VR experience
 
 
WSJ's 2050 feature on Japan
 
 
 
 

Related Articles

Just Published

3 hours ago

Publicis.Poke to help employees facing the menopause

Policy aims to break down taboo of speaking about the menopause at work.

2 days ago

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

2 days ago

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

2 days ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.