Staff Reporters
Mar 17, 2011

VIDEO: PHD global CEO Mike Cooper on Asia-Pacific growth

ASIA-PACIFIC - PHD Worldwide’s global CEO Mike Cooper speaks to Campaign about the rapid growth of the agency in the region and his plans for building on recent success.

wide player in 16:9 format. Used on article page for Campaign.

Cooper says he is satisfied with how far PHD has come in such a short time, pointing to its high profile new business wins over the past two years, including both global clients such as Unilever and emerging local companies such as Taiwan’s HTC. “We are doing everything right at the moment. I am extremely happy with our progress,” he says.

Despite the agency’s success in markets such as China and Australia, Cooper admits that the agency still has work to do in certain other countries. “In terms of having uniform growth across the region, I don’t think there is any network in Asia-Pacific that has uniform size in every market, Our key objective is to develop the regional relationships with our major clients and that will help us to become strong in all the markets across the region.”

Cooper also addresses the challenge of raising PHD’s brand profile in the region. Having set up OMD in Asia-Pacific, he is only too aware of what it takes to grow a brand across the region.

“It does take time,” he says. “In terms of winning really high profile business across the region and winning Agency of the Year two year’s running, there’s not an awful lot more that you can do, so we will continue our focus on trying to be the thought leader media agency, trying to be more opinionated and having more interesting things to say than any other media agency. In time it will come.”

 

Related Articles

Just Published

2 hours ago

40 Under 40 2023: Ruchika Gupta, Beam Suntory

An ambassador of female leadership, Gupta is building a team of thought leaders at Beam Suntory and inspiring them to achieve their highest potential.

2 hours ago

Why does such a lack of transparency still exist in ...

Although many adtech players remain incentivised to keep the ecosystem opaque, new business models and auditing practices are challenging the status quo to demonstrate value for clients.

3 hours ago

Swatch switches media duties to Publicis from ...

Swatch is the second long-term client after Dyson to depart from GroupM to Publicis this year, following news of a bribery scandal in China in 2023.

3 hours ago

The Scott Calorie Absorber Pro converts a kitchen ...

The clever campaign reimagines the humble drying towel as a mighty health supplement in a bid to tackle Malaysia's growing obesity epidemic.