Staff Reporters
Oct 9, 2009

VIDEO: Howard Draft on DraftFCB's future in Asia

HONG KONG - In an exclusive interview with Media, DraftFCB's executive chairman Howard Draft discusses his plans to install "supersets of talent" in selected hubs in Asia to raise the agency's low profile in the region.

“It’s true that we don’t have the scale in Asia that we have in other parts of the world,” Draft admits. We’re not walking out of any country. What we’re looking to do is build supersets of talent in three or four hubs in this region and use that as a support mechanism.”

He adds that DraftFCB will look at acquisitions in Mainland China, and that Shanghai will undoubtedly become one of those hubs.

“It will mainly be about growing the groups, moving more international business into this region, hubbing the work with really strong key offices, and growing the business off of that skillset,” he explains.





Last month saw the departure of Raymond Chau from his role as group ECD in Hong Kong. 

In August, the agency hired Noor Ashikin Aziz as digital head in Malaysia.

To see previous MediaTV interviews, click here.
 

Related Articles

Just Published

48 minutes ago

Elon Musk slams Apple for pulling ad spend from Twitter

Elon Musk also accused Apple of threatening to remove Twitter from the App Store.

7 hours ago

S Subramanyeswar takes over as CEO at MullenLowe ...

Jaleel was chairman and group CCO while Tandon was group CEO

7 hours ago

As crypto crashes, what’s the next big Super Bowl ...

After FTX filed for bankruptcy this month, agencies are watching for emerging categories at this year’s marketing extravaganza — but they haven’t counted crypto out just yet.

7 hours ago

Twitter advertisers exit as brand safety concerns ...

Agency leaders warn that cutting resources into moderation and Musk’s own behaviour on Twitter is turning advertisers away from the platform.