Staff Reporters
Oct 9, 2009

VIDEO: Howard Draft on DraftFCB's future in Asia

HONG KONG - In an exclusive interview with Media, DraftFCB's executive chairman Howard Draft discusses his plans to install "supersets of talent" in selected hubs in Asia to raise the agency's low profile in the region.

“It’s true that we don’t have the scale in Asia that we have in other parts of the world,” Draft admits. We’re not walking out of any country. What we’re looking to do is build supersets of talent in three or four hubs in this region and use that as a support mechanism.”

He adds that DraftFCB will look at acquisitions in Mainland China, and that Shanghai will undoubtedly become one of those hubs.

“It will mainly be about growing the groups, moving more international business into this region, hubbing the work with really strong key offices, and growing the business off of that skillset,” he explains.





Last month saw the departure of Raymond Chau from his role as group ECD in Hong Kong. 

In August, the agency hired Noor Ashikin Aziz as digital head in Malaysia.

To see previous MediaTV interviews, click here.
 

Related Articles

Just Published

1 hour ago

In-housing is here to stay and growing

As digital communications have become more central to the way that companies do business since the pandemic, it makes sense for brands to invest in their own capabilities – whether external agencies like it or not.

1 hour ago

David Beckham finds escape in global Maserati ...

This is the debut work for the car brand by Droga5 London.

1 hour ago

Agency giants can continue renaissance with more ...

Agency holding companies have seen their share prices recover in the past six months. Now is the time to take on more risk by partnering smaller and nimbler tech-focused players to drive growth.

1 hour ago

John Hegarty invests in freelance matchmaking ...

BBH co-founder says AI interface that matches briefs to creatives is "the answer" to the ad industry's need to "access the growing freelance workforce with speed and effectiveness".