Matthew Miller
Sep 23, 2014

Tourism New Zealand promises five extreme thrills in one day

SYDNEY - Tourism New Zealand, with Whybin TBWA Sydney, has created a compelling film promoting '5X1NZ', a package that allows thrill-seekers to skydive, snowboard, mountain bike, bungy-jump and jetboat in a single day.

Client: Tourism New Zealand, in partnership with STA Travel

Agency: Whybin\TBWA\ Sydney, Eleven PR

Market: Unknown, presumably global (we're checking with the agency, but everyone's at Spikes Asia) New Zealand

Campaign scope: Video, website, possibly more (we're checking with the agency, but everyone's at Spikes Asia)

Background: The film, by director Justin McMillan and starring extreme athlete Chuck Berry, shows Berry completing all five sports in an hour. Mere mortals will require a day to take part in all five activities. The website offers a behind-the-scenes video and further details of the 5X1NZ experience.

Press release quote: Adam Lee, group head, Whybin\TBWA Sydney: “The 5X1NZ is a great concept for two reasons; it makes people wonder and talk about what it must be like to do all five sports in a single day and it demonstrates how many amazing things you can do in New Zealand in such a small area.”

Comments: Geronimooooooooo! Yippeeeeeeeee! Ohmygodohmygodohmygod. Look out! Phew.

CREDITS

Client: Tourism New Zealand
Advertising Agency: Whybin\TBWA\ Sydney
PR Agency: Eleven PR
Talent: Chuck Berry
Executive Creative Directors: Matty Burton & Dave Bowman
Creative Director: Peter Galmes
Copywriter: Tammy Keegan
Art Director: Craig Brooks
Head of Broadcast Production: Honae MacNeill
Group Account Director: Adam Lee
Account Director: Erin Kelly
Director: Justin McMillian
Production Company: Heckler

 

Related Articles

Just Published

19 hours ago

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

19 hours ago

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

19 hours ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.

20 hours ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.