Matthew Miller
Sep 23, 2014

Tourism New Zealand promises five extreme thrills in one day

SYDNEY - Tourism New Zealand, with Whybin TBWA Sydney, has created a compelling film promoting '5X1NZ', a package that allows thrill-seekers to skydive, snowboard, mountain bike, bungy-jump and jetboat in a single day.

Client: Tourism New Zealand, in partnership with STA Travel

Agency: Whybin\TBWA\ Sydney, Eleven PR

Market: Unknown, presumably global (we're checking with the agency, but everyone's at Spikes Asia) New Zealand

Campaign scope: Video, website, possibly more (we're checking with the agency, but everyone's at Spikes Asia)

Background: The film, by director Justin McMillan and starring extreme athlete Chuck Berry, shows Berry completing all five sports in an hour. Mere mortals will require a day to take part in all five activities. The website offers a behind-the-scenes video and further details of the 5X1NZ experience.

Press release quote: Adam Lee, group head, Whybin\TBWA Sydney: “The 5X1NZ is a great concept for two reasons; it makes people wonder and talk about what it must be like to do all five sports in a single day and it demonstrates how many amazing things you can do in New Zealand in such a small area.”

Comments: Geronimooooooooo! Yippeeeeeeeee! Ohmygodohmygodohmygod. Look out! Phew.


Client: Tourism New Zealand
Advertising Agency: Whybin\TBWA\ Sydney
PR Agency: Eleven PR
Talent: Chuck Berry
Executive Creative Directors: Matty Burton & Dave Bowman
Creative Director: Peter Galmes
Copywriter: Tammy Keegan
Art Director: Craig Brooks
Head of Broadcast Production: Honae MacNeill
Group Account Director: Adam Lee
Account Director: Erin Kelly
Director: Justin McMillian
Production Company: Heckler


Related Articles

Just Published

2 hours ago

Campaign Crash Course: Leadership lessons for ...

How do leaders create effective teams? Dentsu Aegis Network Greater North chief Cheuk Chiang explains how to foster better talent by applying leadership principles, tips and learnings from past mistakes. Watch his video and test your knowledge with a quiz.

2 hours ago

The most beautiful pizzas you will ever see

INSPIRATION STATION: How a pizzeria in Vietnam teamed up with boutique agency Ki Saigon to create beautifully inspiring (and edible) tributes to world peace.

3 hours ago

Lenovo eschews high-voltage celeb endorsements for ...

Consumer electronics brand embraces functionality over bells and whistles as it seeks to stand out in competitive market in a campaign by SuperHeroes.

4 hours ago

How remote pitching is showing up the agency showmen

With the pandemic stalling the traditional pitch process and the rise of the remote or virtual pitch, what is known is showmanship is no longer winning the day.