Working with Mindshare Singapore, the beer brand is using an online engagement platform to extend the campaign beyond traditional media reach and frequency.
Besides banner advertising, the digital campaign encourages the target audience to take part in a competition to win a trip for four to London.
Credits:
Project Enjoy winning
Client Asia Pacific Breweries
Creative agency Saatchi & Saatchi, Malaysia
Executive creative director Adrian Miller
Senior copywriter Primus Nair
Agency producer Shirren Lim
Executive producer Amanda Chambers
Production house Oktobor
Director Damon Duncan
Head of art & design Gigi Lee
Senior art & design Nazly Kassim
3D artists Rhys Dippie, Craig Speakman, Damon Duncan
Flame artist Lakshman Anandanayagam
Colourist Peter Ritchie
Media agency Mindshare Singapore
Exposure Television, online
Besides banner advertising, the digital campaign encourages the target audience to take part in a competition to win a trip for four to London.
Credits:
Project Enjoy winning
Client Asia Pacific Breweries
Creative agency Saatchi & Saatchi, Malaysia
Executive creative director Adrian Miller
Senior copywriter Primus Nair
Agency producer Shirren Lim
Executive producer Amanda Chambers
Production house Oktobor
Director Damon Duncan
Head of art & design Gigi Lee
Senior art & design Nazly Kassim
3D artists Rhys Dippie, Craig Speakman, Damon Duncan
Flame artist Lakshman Anandanayagam
Colourist Peter Ritchie
Media agency Mindshare Singapore
Exposure Television, online
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