Ad Nut
Aug 9, 2016

'The Birds': An exercise in self-indulgence by a tobacco brand

A short film from Indonesia for Gudang Garam is heavy on cheese, 'mild' on anything vaguely interesting.

Ad Nut has always found the human practice of inhaling smouldering leaves curious. Just as curious, though, is the way these humans sometimes try to sell their leaves.

Gudang Garam’s latest effort, to promote its Signature Mild brand, is by Dentsu Strat and produced by Seven Sunday Films. Ad Nut does not have a problem with its theme, ‘The Birds’, and was initially relieved that there are no swooping attacks on the lovers who star in it. Ad Nut was also glad that the lady is spared a broken leg despite wearing a highly unnecessary blindfold down a treacherous path to the ocean.

However, having watched the film a second time, Ad Nut wonders whether a spot of pecking and clawing—an altogether different ‘signature moment’ to the lacklustre one that plays out—might help snap these good folk out of their 1980s stupor and back into the present day. Otherwise, Ad Nut suggests that leaf purveyors like our friends at Gudang Garam may want to call it a day when it comes to 'storytelling'.

Ad Nut Ad Nut gathers ads from all over for your viewing enjoyment. 
Because Ad Nut loves you.

Need more ads? Visit Ad Nut's colleagues:
Campaign UK | Campaign US | Campaign India 
Campaign Turkey | Campaign Middle East


Related Articles

Just Published

6 hours ago

Babies replaced by fire-breathing creatures in ...

BBH creates an evocative production for Chinese gaming company Goat Games.

6 hours ago

Why SSPs are more valuable than ever

One of the largest independent supply-side platforms argues that as DSPs promote direct path solutions, publishers have an even greater need to rely on sell-side expertise and tools.

7 hours ago

Asia-Pacific Power List 2022: Melissa Hopkins, Optus

From innovative metrics to memorable brand-building tactics, it’s no wonder that Hopkins is one of Australia’s most prolific marketers.

7 hours ago

Publicis elevates Jason Tonelli to CEO of Zenith ANZ

Tonelli will continue to lead Razorfish until the end of the year while his replacement is recruited.