The Work
Feb 12, 2010

Super Bowl 2010 | Dr Pepper | Global

Dr Pepper filled the slot vacated by Pepsi during this year's Super Bowl. But did they achieve the desired impact? Deutsch LA is behind the spot.









Robert Gaxiola's verdict:

"Here you've got Gene Simmons, Mini Gene Simmons and a little 'kiss' of cherry. What more could you ask for at the two-minute warning before the halftime show? It's smooth and, for me, entertaining enough to watch again."

Sean Boyle's verdict:

"This spot features Kiss and Mini Kiss (a Kiss tribute band comprised of little midgets). I didn't understand this... I'm getting old... They don't write songs like they used to, etc."

See analysis on this spot from MediaCurve.com.

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