Advertising News
Staff Reporters
Sep 25, 2014

Spikes Video: Talking new business models with David Mayo and Johnny Hornby

David Mayo and Johnny Hornby talk to us after their seminar about new agency models, successful collaboration and what the ad industry can learn from Hollywood.

Video by the Spikes Asia team.

David Mayo and Johnny Hornby spoke in a session on Tuesday titled 'What Hollywood can teach advertising'. 

Please see all of our Spikes Asia 2014 coverage here

Source:
Campaign Asia
Topics

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Amazon layoffs impact APAC adtech and media leaders

1 Amazon layoffs impact APAC adtech and media leaders

James Hawkins steps down as PHD APAC CEO

2 James Hawkins steps down as PHD APAC CEO

Pepsi unveils new logo and identity; colours 120 markets in electric blue

3 Pepsi unveils new logo and identity; colours 120 markets in electric blue

Dentsu China's new CEO on transformation, talent, and looking beyond borders

4 Dentsu China's new CEO on transformation, talent, and looking beyond borders

Google delays cookie deprecation again: APAC adtech leaders respond

5 Google delays cookie deprecation again: APAC adtech leaders respond

‘Duolingo on Ice’ was just an April Fools’ joke. But here’s how the brand made it feel real

6 ‘Duolingo on Ice’ was just an April Fools’ joke. But here’s how the brand made it feel real

WPP's internal whistleblower reports rose by 64% in 2023

7 WPP's internal whistleblower reports rose by 64% in 2023

Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

8 Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

Dentsu ANZ restructures: CEOs Danny Bass and Steve Yurisich exit

9 Dentsu ANZ restructures: CEOs Danny Bass and Steve Yurisich exit

Mars Wrigley India CMO on evolving snack tastes and differing marketing tastes by generation

10 Mars Wrigley India CMO on evolving snack tastes and differing marketing tastes by generation

Related Articles

Time to kill the gender cliché?
Oct 15, 2014
Nir Wegrzyn

Time to kill the gender cliché?

'Bronze is the new silver': A Spikes jury member's experience
Oct 6, 2014
Iggy Rodriguez

'Bronze is the new silver': A Spikes jury member's ...

Mondelez's brand strategy VP on striking the right note in China
Oct 3, 2014
David Blecken

Mondelez's brand strategy VP on striking the right ...

Casey Neistat: Don't look to other advertising for great ideas
Sep 30, 2014
Adrian Peter Tse

Casey Neistat: Don't look to other advertising for ...

Just Published

Battle for TikTok: Implications for content creators and businesses
21 hours ago
Staff Reporters

Battle for TikTok: Implications for content ...

Far too many global businesses rely on American audiences for sales and engagement. Alternatives like Meta's Reels exist, but pivoting and recalibrating will be a daunting quest.

40 Under 40 2023: Tra My Nguyen, Ogilvy
21 hours ago
Staff Reporters

40 Under 40 2023: Tra My Nguyen, Ogilvy

With a keen eye for revenue growth and all things marketing, Nguyen stands out as a leader who not only adapts but propels her team and company to new heights.

Hindustan Unilever announces leadership changes, appoints new executive director
1 day ago
Campaign India Team

Hindustan Unilever announces leadership changes, ...

The changes come as HUL reported a 6% decline in standalone net profit for the fiscal fourth quarter.

Netflix reports strong Q1 growth but is it painting over CTV’s cracks?
1 day ago
Joseph Arthur

Netflix reports strong Q1 growth but is it painting ...

Although Netflix has added almost 10 million new paid subscribers in early 2024, some experts believe advertising is quickly becoming the streaming giant’s long-term profitability plan, presenting a compelling opportunity for brands.