Staff Reporters
Jul 6, 2023

Pringles repurposes iconic US Superbowl 'Can Hands' ad

Pringles remakes its Super Bowl ads for the European market, poking fun at what can happen when people get their hands stuck inside a Pringles tub.

A 20-second spot shows a man getting his hand wedged inside a Pringles can at a party and eventually admitting defeat by strutting back to the dancefloor.

A woman becomes an even better host in a 40-second ad when her hand gets stuck in a Pringles can while dishing up a spread for a charcuterie evening. The Pringles tub turns out to have multiple purposes like cocktail stirring and ice crushing.

A further 60-second film shows a man ducking into a quiet room at a party after experiencing the same misfortune and he is greeted with a group of people who have done the same thing.

The films were created by Katie Bird, Caitlin Horrex, Gnome Taylor, Flora German and Shivani Patel. The work was directed by Ulf Johansson through Smith & Jones.

Campaign UK

Related Articles

Just Published

11 hours ago

Sanofi elevates Audrey Duval Derveloy to global ...

Duval Derveloy will retain her role as president of Sanofi France as part of the new title.

16 hours ago

Glass Lions Grand Prix awarded to body lotion for ...

This is the first time a Singaporean agency has been awarded a Grand Prix at the Cannes Lions.

16 hours ago

Cannes daily global podcast episode 5: Campaign ...

Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode five, we discuss the big award wins from the fourth night.

17 hours ago

Publicis Conseil, Ogilvy and WPP win agency, ...

WPP takes back holding company award from Omnicom.