The commercial series shows the “instant accessibility” to destinations and activities popular among Hong Kong people when traveling north of the border. The campaign features local hip-hop duo Fama to appeal to young travelers.
Credits:
Project MTR Cross Boundary Thematic Campaign
Client MTR Corporation
Creative agency Twohundred Ltd
Strategic planner & creative directors Christine Pong, Derek Wong
Art & design Yin Lau, Paul Chow
Business management Lammy Yeung
Producer Curry Mak
Media agency OMD
Business director Alice Chow
Media planners Vanise Lo, Pebble Lee
Agency producers Yan Tsang, Curry Mak
Production house Charles Cho, Film 5 Production
Exposure Television, print, outdoor, viral
Credits:
Project MTR Cross Boundary Thematic Campaign
Client MTR Corporation
Creative agency Twohundred Ltd
Strategic planner & creative directors Christine Pong, Derek Wong
Art & design Yin Lau, Paul Chow
Business management Lammy Yeung
Producer Curry Mak
Media agency OMD
Business director Alice Chow
Media planners Vanise Lo, Pebble Lee
Agency producers Yan Tsang, Curry Mak
Production house Charles Cho, Film 5 Production
Exposure Television, print, outdoor, viral
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