Staff Reporters
Apr 23, 2014

Media360Asia video highlights: Asia’s addiction to pitching

Highlights from the panel discussion 'Pitch perfect' at the recent Media360Asia summit.

wide player in 16:9 format. Used on article page for Campaign.

Budgetary power no longer rests exclusively in the hands of marketing. As the role of procurement becomes an increasingly integral part of the process in major Asian markets, media services are being excessively commoditised. A panel discussion on the topic at Media360Asia included (left to right above) Sameer Singh, VP and head of global media at GlaxoSmithKline; Jonathan Rudd, associate director of marketing agencies procurement Asia Pacific at Johnson & Johnson; Jessica Spence, marketing director at Carlsberg Asia; Caroline Giller, regional innovative marketing and digital manager for Asia & Middle East at Fonterra; and R3 principal Greg Paull, who moderated.

This is the seventh in a series of exclusive highlight videos taking you inside Media360Asia—an invitation-only event held on 19 February in Hong Kong. For the earlier videos and more from the conference, please see our online Media360Asia archive and the March 2014 Campaign Asia-Pacific.



Related Articles

Just Published

1 hour ago

Mediabrands, R&CPMK launch tool to integrate brands ...

UpstreamPOP helps brands identify the next big TV show or feature film and helps them broker brand integration deals.

1 hour ago

Ogilvy PR ups Rahul Titus to new global role

Agency has promoted UK and EMEA head of influence to the new role of global head of influence.

1 hour ago

FleishmanHillard’s head of influence fuels outrage ...

TikTok creator Rob Mayhew posted a sketch on LinkedIn yesterday calling out the hypocrisy of agencies working with fossil fuel clients, which now has over 100,000 views.

1 hour ago

Indian athlete Dutee Chand and girlfriend wear ...

A campaign titled #WearYourPride was launched to encourage the LGBTQ+ community to stop running away from themselves and to celebrate equal rights for all genders.