Staff Reporters
Apr 23, 2014

Media360Asia video highlights: Asia’s addiction to pitching

Highlights from the panel discussion 'Pitch perfect' at the recent Media360Asia summit.

wide player in 16:9 format. Used on article page for Campaign.

Budgetary power no longer rests exclusively in the hands of marketing. As the role of procurement becomes an increasingly integral part of the process in major Asian markets, media services are being excessively commoditised. A panel discussion on the topic at Media360Asia included (left to right above) Sameer Singh, VP and head of global media at GlaxoSmithKline; Jonathan Rudd, associate director of marketing agencies procurement Asia Pacific at Johnson & Johnson; Jessica Spence, marketing director at Carlsberg Asia; Caroline Giller, regional innovative marketing and digital manager for Asia & Middle East at Fonterra; and R3 principal Greg Paull, who moderated.

This is the seventh in a series of exclusive highlight videos taking you inside Media360Asia—an invitation-only event held on 19 February in Hong Kong. For the earlier videos and more from the conference, please see our online Media360Asia archive and the March 2014 Campaign Asia-Pacific.

 

Topics

Related Articles

Just Published

13 hours ago

Campaign Creation Stories: How Tourism New Zealand ...

Campaign debuts a new series in which brand and agency leaders talk about how they collaborated to bring a great piece of work to life. In the premiere, Tourism NZ and Special Group discuss the somewhat insane idea of creating a daily brand video for a full year.

14 hours ago

CMO Power List 2021: Call for nominations

Campaign Asia-Pacific's CMO Power List, a definitive guide to the most influential marketers in the region, is now accepting nominations for its third listing of top marketers.

14 hours ago

The untapped wealth of WeChat data for brands

Brands are not fully realising the opportunity of both capturing and actioning on WeChat's many data touchpoints, with much data sitting unused in third-party systems. The data and consulting director at Artefact advises how to unlock WeChat's data dam.

14 hours ago

Move and win roundup: Week of May 10, 2021

Mindshare, Tyson Foods Malaysia, WPIC Creative Labs, Nielsen and more to come in our weekly collection of people moves and account news.