Staff Reporters
Apr 23, 2014

Media360Asia video highlights: Asia’s addiction to pitching

Highlights from the panel discussion 'Pitch perfect' at the recent Media360Asia summit.

wide player in 16:9 format. Used on article page for Campaign.

Budgetary power no longer rests exclusively in the hands of marketing. As the role of procurement becomes an increasingly integral part of the process in major Asian markets, media services are being excessively commoditised. A panel discussion on the topic at Media360Asia included (left to right above) Sameer Singh, VP and head of global media at GlaxoSmithKline; Jonathan Rudd, associate director of marketing agencies procurement Asia Pacific at Johnson & Johnson; Jessica Spence, marketing director at Carlsberg Asia; Caroline Giller, regional innovative marketing and digital manager for Asia & Middle East at Fonterra; and R3 principal Greg Paull, who moderated.

This is the seventh in a series of exclusive highlight videos taking you inside Media360Asia—an invitation-only event held on 19 February in Hong Kong. For the earlier videos and more from the conference, please see our online Media360Asia archive and the March 2014 Campaign Asia-Pacific.

 

Topics

Related Articles

Just Published

1 day ago

Campaign Crash Course: What exactly is diversity?

The industry talks about diversity a lot, but do we understand the true definition of diversity, the difference between inherent and acquired? Find out, and test your knowledge with a quiz.

1 day ago

40 Under 40 2020 opens for entries

Calling all rising stars and those destined to make a big mark in APAC's marketing, media and advertising arena: Nominations are now open for our eighth-annual list of standouts who are 39 or under.

1 day ago

Agency launches internship for 55+ cohort

Thinkerbell's Thrive@55 internship seeks to offer an entry point for members of a "massively underrepresented" age group.

1 day ago

Hugh Jackman transitions from villain to hero in ...

If you think the actor is a nice guy in real life, well, you’re wrong.