Emily Tan
Apr 16, 2012

M&C Saatchi rolls out 'Wonders' regional campaign for Tourism Malaysia

KUALA LUMPUR - M&C Saatchi Malaysia's latest online campaign for Tourism Malaysia, titled 'Wonders of Malaysia' is currently being rolled out across the Americas, Europe and Oceania.

wide player in 16:9 format. Used on article page for Campaign.

The online rich media video-embedded campaign was debuted in New Zealand in March and is currently appearing across leading travel and news websites including Lonely Planet and the New York Times in the Americas, Europe and Oceania. The campaign also has spots on web portals MSN and Yahoo. 

About 80 per cent of the online video ads have embedded video featuring three 30-second spots highlighting food and shopping, eco and culture, and eco and adventure. The team at M&C Saatchi also used the material to create a five-minute presentation video and a 60-second motherboard for Tourism Malaysia to use during client presentations.

Media for this campaign was handled by Starcom Mediavest and most of the online bookings were conducted via Tribal Fusion's ad network. 

The video campaign aims to highlight rare sights and activities in Malaysia such as the Labuk Bay Proboscis Monkey Sanctuary, Bornean Sun Bear Conservation Center, the Kinabatangan River Night and the Malaysian Homestay experience. 

The video spots are scored with an original composition titled 'Undeniable'. 

M&C Saatchi Malaysia has been one of Tourism Malaysia's agencies since 2005. 

Creative agency: M&C Saatchi
Group creative director: Marzuki Maanix
Creative director (Copy): Kenneth Lim
Art director: Jasphine Chew
AV producer: Joan Fadzil
Group account director: Rahimah Ibrahim
Senior account executive: Engku Nasrun 
Senior account executive: Arishah Eleika
Production house: Carrot Films
Film director: Adrian Tang

 

 

 

 

Related Articles

Just Published

35 minutes ago

These 20 ads were the most effective of 2020: Kantar

Heineken's 'Cheers to all' takes the top position and APAC work gets two mentions on the list of 2020's most effective ads, compiled from 10,000 contenders by Kantar's Link pre-testing solution.

10 hours ago

In-housing is here to stay and growing

As digital communications have become more central to the way that companies do business since the pandemic, it makes sense for brands to invest in their own capabilities – whether external agencies like it or not.

11 hours ago

David Beckham finds escape in global Maserati ...

This is the debut work for the car brand by Droga5 London.

11 hours ago

Agency giants can continue renaissance with more ...

Agency holding companies have seen their share prices recover in the past six months. Now is the time to take on more risk by partnering smaller and nimbler tech-focused players to drive growth.