Jun 16, 2009

Lux | Behave Beautifully | Southeast Asia

Lux has extended its latest TVC from India with brand ambassador Priyanka Chopra to other markets including Malaysia, Indonesia and Egypt.

Chopra embodies Lux’s message to women around the world to “behave beautifully”. The full 90-second version of the spot will run primarily in cinemas in India and Malaysia in June while the 30 and 15-second spots will play in all markets.





Credits:
Client: Unilever
Creative agency: JWT Singapore
Global planning director: Pete Heskett
Global creative director: Tay Guan Hin
Executive creative directors: Tista Sen and Farahnaz Haider
Art director: Tista Sen
Copywriter: Farahnaz Haider
Producer: Thananuj Ebrahim and Anupama Ahluwalia (JWT), Poonam Wahi (Highlight Films)
Global business director: Stephanie Hancock
Global associate account director: Cheryl Ong
Director: Sunhil Sippy
Director of photography: Angus Hudson
Production company: Highlight Films
Music company: Blue Frog Studio
Composer: Ashuthosh Phatak
Music mixer/chief recording engineer: Nitin Kurien Chandy
Cinematic sound designer: Lijin Jolly Alex
Chief, audio engineer: Nitin Kurien Chandy
Editor: Supra
Editing house: The Post Bangkok, Fuel EFX
Topics

Related Articles

Just Published

15 hours ago

PR Awards Asia-Pacific 2025: Winners announced

The PR Awards Asia-Pacific celebrated its 24th edition with a lively ceremony in Hong Kong. Check out the complete list of winners here.

23 hours ago

How AIA is changing behavior through communication

AIA Group CMO Stuart Spencer discusses how the insurer is changing perceptions about what it means to be healthy, and about its own industry in the process.

1 day ago

2025 Cannes Contenders: Bear Meets Eagle On Fire’s ...

The Aussie studio's creative directors Cass Jam and Mark Carbone reveal their top campaigns that combine wit, practicality, and cinematic flair ahead of Cannes Lions 2025.

1 day ago

A new agency business model for the post-gen AI ...

In this sequel to his analysis of gen AI's impact on agency business models, marketing consultant Andreas Moelmann suggests agency profitability lies in creative consulting.