Ad Nut
Nov 9, 2021

Let's roll with Larry, the coolest giant puffball in town

IAG rolls out a new car-insurance brand by rolling out a roly-poly, mellow-yellow, friendly fellow, in a campaign by Bear Meets Eagle on Fire.

You're going to start the video above. You're going to say WTF? Then you're going to decide to roll with it. Because you're going to love Larry, a friendly rolling puff of yellow fluff.

Larry is so chill that even having his face repeatedly smash into the ground can't slow his roll as he cruises through the neighborhood freestyling to the tune (but thankfully not all the lyrics) of Digital Underground’s 'Humpty Dance'. 

The campaign comes from creative agency Bear Meets Eagle On Fire, and introduces a new month-by-month car-insurance brand from Australian insurer IAG. That new brand's name? You might guess it has something to do with rolling, and you'd be right: It's ROLLiN'.

In addition to the 60-second ad above, directed by Andreas Nilsson at Revolver, the campaign also features some rolling DOOH ads:


Bear Meets Eagle On Fire collaborated with Rotterdam-based typography designers Studio Dumbar on the brand's typography. Initiative is the media agency.


Client: IAG
Chief Marketing Officer: Brent Smart

EM, ROLLiN’ Marketing: Caroline Hugall

EM, ROLLiN’: Brendan Grffith

EM, Content & Customer Engagement: Zara Curtis

Marketing Manager, ROLLiN’: Anna Rallos

Integrated Comms Specialist, ROLLiN’: Jay Patel

Communications Planning Lead: Tom Dodd

Media Specialist: Ashleigh Vogel

Customer and Operations Manager: Hiba Kalache

Digital Marketing Specialist: Amy Gyurasits

1:1 Specialist: Swati Bhardwaj

Search & Performance Specialist: Brett Bennell

Social Media Specialist: Aleksia Dobrich

Principal, Creative and Content Development: Simeon Bartholomew

Creative Studio: Bear Meets Eagle On Fire

Media: Initiative
Managing Director: Sam Geer

Chief Strategy Officer: Chris Colts

Client Advice and Management Director: Ali Bongailas
Partnerships Director: Jessica Scott

Digital Media: Reprise
National Agency Lead: Paula Lopes

National Content Partnership Lead: Evan Porteus
Strategy Director: Clare Gill

Senior Digital Executive: Josh Clayton

Head of Experience: Javier Dominguez

Film Production: Revolver
Director: Andreas Nilsson

Managing Director/ Executive Producer: Michael Ritchie
Executive Producer / Partner: Pip Smart

Producer: Alex Kember

DOP: Lachlan Milne

Production Design: Sherree Phillips

Casting: Citizen Jane

Model Makers: Odd Studio
Model Maker:  Adam Johansen
Puppeteer: Damien Martin
Puppeteer: Gavin Kyle
Puppeteer: Luke Brown

Post Production
Animation and VFX: Charlotte Plowman @ Blockhead
Editor: Alexandre de Franceschi

Colourist: Ben Eagleton

VFX Supervisor: Karen Fabler

Sound: Rumble Studios
Sound Designer: Tone Aston

Sound EP: Michael Gie

Music Supervision: Anton @ Trailer Media

Type and Motion Design: Studio Dumbar

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.


Related Articles

Just Published

5 hours ago

Wunderman Thompson hires Ogilvy's Samir Gupte as ...

An Ogilvy veteran, Gupte succeeds Vaishali Sarkar as chief executive for Indonesia.

6 hours ago

A deepfake Tom Hanks is promoting a dental plan, ...

The actor took to Instagram to warn followers of the ad campaign which is a hoax made by artificial intelligence.

6 hours ago

'Different, not less': Merlee Jayme on nurturing ...

"Nobody has ever been comfortable being the square peg in the round hole," one of the most celebrated female leaders in Asia's advertising circles, Jayme reflects on her journey that allowed her to think differently to create different.

7 hours ago

PubMatic's Activate rolls out in APAC, adtech ...

PubMatic’s new tool, Activate, allows agencies to go directly to the SSP, bypassing DSPs. How will this change the ad tech landscape in APAC?