Shawn Paul Wood
Jun 2, 2022

Inkbox shows why semi-permanent tattoos are perfect for evolving identities

The semi-permanent tattoo brand created a film with Forsman & Bodenfors that shows young people expressing themselves while acknowledging their evolving identities

Tattoos are one way for people to express themselves — but not everyone is ready to commit to something so permanent. 

In its first campaign for temporary tattoo company Inkbox, Forsman & Bodenfors tapped into Gen Z’s embrace of fluid identities to show how semi-permanent ink might be the answer. 

The “Big Ink Energy” campaign includes a nearly three-minute film featuring one of today’s most-streamed TikTokers, Remi Wolf. Set to her track “Quiet on the Set,” the film follows Wolf and her friends as they try on clothes, put on semi-permanent tattoos and explore their identities out in the world. 

Christina Falzano, managing director at F&B, said: “Our top priority with this campaign was to be true to what matters to young people. We know that their worlds and identities are ever-changing. Big Ink Energy is all about feeling like the main character of your story, the star of your own music video.”

Inkbox and F&B decided to explore the topic of identity because Generation Z “puts authenticity at the forefront” of cultural norms and personal identity, Falzano said. 

“Experimentation is a rite of passage — one that is fundamental to figuring yourself out,” she continued. “Inkbox tattoos allow for another method of expression. We see this less as someone on the journey to find their ‘forever identity’ and instead are encouraging people to express different parts of themselves loudly and with confidence.”

The campaign will run until August 15, with the video available on as well as its social channels. The campaign includes out of home media, streaming ads on TV and audio and will also appear on Twitch.

Campaign US

Related Articles

Just Published

1 day ago

Behind Spotify's new Southeast Asia campaign

EXCLUSIVE: Campaign talks to Jan-Paul Jeffrey, Spotify’s head of marketing, on the streamer's latest regional campaign for Indonesia, Thailand and Philippines.

1 day ago

Tech MVP 2022: Sunil Naryani, Dentsu

MOST VALUABLE PROFESSIONAL: Chief product officer Sunil Naryani has been instrumental in elevating the product offerings from Dentsu and driving radical collaborations across market product leaders.

1 day ago

Why purposeful creativity is more important than ...

Why do we still rush to come up with a once-in-a-lifetime brilliant stroke of genius that had zero impact on anyone’s life or business, and then proudly stand on a stage receiving accolades for our achievements? MediaMonks' APAC ECD ponders this question and more.

1 day ago

Here's Google's plan to to help advertisers manage ...

David Temkin, senior director of product management, ads privacy and user trust at Google, who is leading the charge on preserving ad targeting and measurement while tracking restrictions loom, discusses these shifts.