Campaign India Team
Jun 29, 2022

India's TTK Healthcare encourages people to toy around with their sexuality

#ThePleasureIsAllYours makes people aware about the launch of its D2C sexual pleasure esuperstore called Love Depot.

TTK Healthcare has rolled out a campaign titled #ThePleasureIsAllYours to make people aware about the launch of its D2C sexual pleasure e-superstore called Love Depot. Conceptualised by The Glitch, the film showcases the range of toys that the store encompasses.  
 
The film opens with people of different gender orientations and interests teasing each other with their sex toys. It showcases different aspects of pleasure that are amped up with the use of sex toys, to help couples get to a different level of experience.  
 
Vishal Vyas, head of marketing, TTK Healthcare, said, “LoveDepot is built on one of the cornerstones of sexual wellness that we often let fall between the cracks: pleasure. It is born out of a firm conviction:  that everyone deserves to seek and conquer the peaks of sexual fulfilment. It is structured to provide the shopper – regardless of gender identity or sexual preference – an empowering experience, offering both choice and control. And it's driven by a single-minded purpose - to close the pleasure deficit in the market.”
 
The film will be rolled out across selected OTTs and on social media. 
 
Source:
Campaign India

Related Articles

Just Published

13 hours ago

40 Under 40 2022: Mo Moubayed, Veridooh

He entered the media industry and founded Veridooh to revolutionise out-of-home advertising, advocating for it to be more people-, data- and environment-centric.

14 hours ago

Move and win roundup: Week of January 30, 2023

Kickstart your week with news of people moves from Ogilvy Indonesia, Grab, Kantar, SevenRooms and more, in our weekly roundup.

15 hours ago

ChatGPT in advertising: Will clients pay the same ...

ChatGPT is being hailed as the future of digital advertising, but experts warn that it may be an overstatement at this stage. How should agencies and their clients approach ChatGPT?

1 day ago

Global CCO Alex Lopez to leave McCann as Harjot ...

Changes announced by Daryl Lee.