David Blecken
Aug 17, 2018

HP presents three un-stereotypical Japanese women

New work for the Spectre laptop is a subtle but refreshing break from the TV norm.

New work for the Spectre laptop is a subtle but refreshing break from the TV norm.

A campaign to launch HP’s Spectre laptop range in Japan encourages people to overturn limiting female stereotypes.

Developed by BBDO Japan, the local adaptation of HP’s Keep Reinventing’ drive presents three strong female protagonists who have gone against the expectations of society to pursue their dreams.

Their actions include the decision to study abroad mid-career putting off marriage to forge a path as a DJ and maintaining a dynamic professional...

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